Director of Growth Marketing, Rokt
CA$178-222k
OTE
CA$148-182k
BASE
+ Equity Grant
4+ days a week in office
eCommerce technology & software solutions
Open for applications
eCommerce technology & software solutions
501-1000 employees
Open for applications
CA$178-222k
OTE
CA$148-182k
BASE
+ Equity Grant
4+ days a week in office
501-1000 employees
Company mission
To make eCommerce smarter, faster, and better.
Role
Who you are
- Strategic communication and storytelling skills, with a proven ability to distill complexity and drive clarity
- Demonstrated experience in product marketing and content creation in a high-growth or SaaS environment
- Strong analytical mindset and ability to use data to drive decision-making
- Ownership mentality with a track record of end-to-end project delivery and measurable business impact
- Experience collaborating cross-functionally and influencing diverse teams
- Proficiency with AI-driven tools for writing, design, and analytics. (bonus points if you excel at ChatGPT, Perplexity, Claude)
What the job involves
- As a Director of Growth Marketing you will play a critical role in accelerating business growth and strengthening our brand through high-impact, outcome-oriented marketing initiatives
- This position is central to our marketing organization, blending product marketing, content strategy, and social distribution
- You will drive measurable results by owning go-to-market execution, piloting new growth strategies, and leveraging AI tools to maximize speed and quality
- Plan, execute, and optimize the marketing-led GTM process for new product launches, ensuring adoption targets are achieved through cross-functional collaboration and data-driven performance tracking
- Own product positioning, launch strategy, and content distribution across sales enablement, and digital platforms
- Leverage AI tools to capture, organize, and share marketing knowledge, building a scalable knowledge base that enables team learning and cross-functional enablement
- Drive key marketing program performance by monitoring and optimizing campaign incentives to maximize impact
- Lead pilot initiatives with strategic partners, coordinating case study development and managing campaign messaging to support business objectives
- Leverage external resources to support content creation, such as freelancers, contractors and AI automation, to accelerate content creation and social distribution
- Prioritize high-impact projects, deprioritize vanity or low-value channels, and ensure alignment with business growth objectives
- Mentor colleagues, establish best practices, and foster a culture of feedback, learning, and continuous improvement
- Success in this role requires adaptability, structured performance tracking, and a strong ownership mindset
Our take
eCommerce marketing company Rokt is helping brands leverage the power of good timing. With Rokt, brands can present their customers with AI-curated offers and messages at every stage in their transaction, at tailored times of the day, or to market themselves at the point of transaction on other major eCommerce sites.
The idea is that “transaction moments” are when shoppers are most inclined to engage further with the brand or its products - the success of Rokt’s clients, and the runaway success of Rokt itself, show that it's successfully cracked it.
Rokt has a strong client base that includes giants like Groupon, GoDaddy, and Disney, and after hitting Unicorn status, it is eyeing up a US IPO. This should come as no surprise - the surge in eCommerce trade over recent years has led to most companies investing in tools to stay competitive.
Rokt has expanded its tool suite since it first started up, and will be focused on continuing to innovate to keep ahead of the MarTech pack, and abreast of changing demand in the rapidly shifting market. The eCommerce marketing tech sector has ballooned to a $120B global operation - Rokt is positioned comfortably to keep ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2021
$325m
SERIES E
Oct 2020
$80m
SERIES D
Total funding: $488.2m
Company benefits
- Interest groups, sports clubs, and social events
- Global training events & online training courses
- Stock options
- Global all-staff events in amazing locations (Phuket, Thailand in January 2020)
- Generous relocation packages
- Generous time off
- Parental leave
- Mental health and wellness days
- Paid Sabbatical for employees who have been with us 3 years or more
- £55 per month social/wellness allowance, 6 sessions with a licensed therapist, 6 coaching sessions and other mental health perks
- Gym membership
- Premium health insurance
- £25 per month telephone allowance
Company HQ
Hudson Square, New York, NY
Leadership
Bruce Buchanan
(CEO)Previously a Principal at Boston Consulting Group, before serving as Chief Commercial Officer, then Group Chief Executive Officer at Jetstar Airways.
Justin Viles
(Advisor)Previously worked on strategic partnerships in the APAC region for Google, before moving on to co-found and serve as CEO at Rocklive.
Salary benchmarks
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