Paid Media Executive, Boden
+ Targeted annual bonus scheme
3 days a week in office
Clothing for women and children
Be an early applicant
Clothing for women and children
501-1000 employees
Be an early applicant
+ Targeted annual bonus scheme
3 days a week in office
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- Experience managing Paid Search campaigns, either brand or agency side
- Hands-on experience within Google Ad Manager, experience with any other marketing platforms is a plus
- An analytical mindset – comfortable navigating data to find trends and confident using Excel/Google Sheets
- A hunger and enthusiasm to learn quickly, develop and contribute to a growth-oriented performance marketing team
- Excellent multi-tasker who takes pride in accuracy and flawless execution
- Outstanding organisational and project management skills
- A keen eye for an opportunity, with a natural commercial curiosity
- A proactive communicator, comfortable sharing your ideas and results with stakeholders at all levels
What the job involves
- The Paid Media Executive will report to the Senior Paid Search Manager and assist them in executing the Paid Search strategy in Boden’s core markets of the UK, US and Germany, as well as several newly expanding global markets. This role will cover activity across all Google surfaces, including Search, Shopping, and YouTube
- You will be the bridge between data and creativity. While you’ll be hands-on with campaign builds, optimisation, and performance analysis, you’ll also be instrumental in developing our YouTube strategy. You’ll work closely with internal teams to iterate high-performing ad concepts, ensuring our content feels unmistakably Boden
- The successful candidate will join our dynamic and rapidly growing Digital Marketing team, playing a key role in helping millions of people discover Boden and become loyal customers. You'll contribute to Boden's outstanding success by creating inspiring, engaging, and high-performing ad campaigns across multiple platforms
- Day to day execution of Paid Media, including creative optimisation, copy testing, audience optimisation and channel reporting
- Deliver weekly reporting to internal stakeholders that moves beyond numbers to provide clear "So What?" insights and actionable next steps
- Assist the Paid Media Manager in creating insight feedback loops with Product and Creative departments, ensuring creative learnings are integrated into future asset production
- Proactively identify opportunities to scale Google through rigorous testing framework
- Working collaboratively with key stakeholders in the Brand, Product, Analytics, Finance, and IT to ensure optimal Paid Search performance
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. It has 1.8 million active customers worldwide and has attracted high-profile buyers, including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real-time responsiveness vital in today’s retail industry. As a result, in the past few years, Boden has heavily invested in modernising its IT systems and created a new way to capture data online. Having adapted to changing consumer behaviours, now 95% of its sales occur online, enabling it to compete with the growing number of e-commerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been Boden's only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set it apart, leading to Boden’s US sales already overtaking those in the UK, and the business continues to grow faster there.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Johnnie Boden
(Creative Director)Johnnie started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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