Marketing Campaign Manager, Tipalti

Outbound B2B SaaS

CA$82-92k

+ Stock options

Salesforce

Marketo

Asana

Senior and Expert level

Vancouver

More information about location

3 days a week in office

Payments & procurement automation

Be an early applicant

Payments & procurement automation

1001+ employees

B2BPaymentsSaaSAccountingAutomationProcurement

Be an early applicant

CA$82-92k

+ Stock options

Salesforce

Marketo

Asana

Senior and Expert level

Vancouver

More information about location

3 days a week in office

1001+ employees

B2BPaymentsSaaSAccountingAutomationProcurement

Company mission

To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.

Job

Company

Role

Who you are

5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
Experience developing and executing B2B SaaS campaigns to mid-market businesses
Experience with marketing automation, CRM & project management software (Salesforce, Asana, Marketo preferred)
Creative thinker that excels at multitasking in fast-paced environments
Proactive self-starter, demonstrating high initiative and critical thinking
Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritise numerous projects simultaneously
Excellent verbal and written communication skills
Team player with the ability to collaborate cross functionally, and also work independently
Adept at juggling multiple priorities, excellent attention to detail, and service orientation
You are a natural collaborator and problem solver that is data-driven and hands-on
You have a solid understanding and background in email marketing, digital marketing, content marketing, and multi-channel demand generation campaigns
You are passionate about results, improving programs, and testing new ideas
You will have expertise in a marketing campaigns/demand generation role, in SaaS or a B2B tech environment
Executing marketing campaigns, end-to-end, against measurable goals is what you are known for
Bachelor’s Degree in Marketing, Business, or related field

What the job involves

In this high-impact role, you will develop, launch, and manage highly targeted, multi-touch, multi-channel prospects and nurture campaigns that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation
Develop and execute full-funnel integrated campaigns to build pipeline within identified target accounts/industries
Define ideal customer profiles and develop creative, innovative, and engaging messaging
Work with the creative, content and web teams to deliver high quality campaign assets that resonate with the target audience
Define and track campaign metrics to ensure business impact measured by leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
Manage campaign launch and timeline, ROI, and data-driven improvements through optimization and be accountable for campaign results
Communicate campaign strategy and results with stakeholders
Contribute to the planning, executing and measuring of lead generation campaigns and webinars

Our take

Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.

Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.

Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

-3% employee growth in 12 months

Glassdoor (3.9)

Trustpilot (3.6)

Company

Funding (last 2 of 8 rounds)

May 2023

$150m

GROWTH EQUITY VC

Dec 2021

$270m

SERIES F

Total funding: $766m

Company benefits

A thriving team and business
Career-building opportunities
Politics-free culture
Focused on success
Great benefits

Company HQ

Town Center, Foster City, CA

Leadership

Chen Amit

(Founder & CEO)

General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.

Salary benchmarks

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