Senior CRM Solution Specialist, Expedia Group

$82.5-115.5k

Salary applicable for candidates based in Austin, other locations may vary. Employees in this role have the potential to increase their pay up to $132,000 USD which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role

SQL

CSS

HTML

Excel

Salesforce

JIRA

Confluence

Mid and Senior level

Austin

London

Online travel shopping company

Be an early applicant

Online travel shopping company

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Be an early applicant

$82.5-115.5k

SQL

CSS

HTML

Excel

Salesforce

JIRA

Confluence

Mid and Senior level

Austin

London

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Company mission

Expedia's mission is to power global travel for everyone, everywhere.

Job

Company

Role

Who you are

4+ years of experience in utilizing marketing platforms (such as Salesforce Marketing Cloud) to create automated and personalized customer journeys
Advanced knowledge of SQL. Working knowledge of HTML, CSS and scripting languages (AMPscript, Liquid etc)
Understanding of data concepts like relational data, data types, variables, data transformation, etc. Able to conceptualize how data flows, where it comes from and how to transform it to be useful in marketing comms
The ability to speak with both technical people like software engineers and non-technical people like marketing managers, helping to bridge the gap and "translate" between the two groups
Experience with structuring customer and business problems and solutions to address - determining tangible actions and driving forward the execution of initiatives to solve problems
Ability to work in a very dynamic environment and keep track of constantly changing requirements and intersecting projects
Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira
Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations
Intimate knowledge on how data is used to power outbound communications in B2C
Technical experience in cloud and big data technologies
Self-starter who enjoys taking on challenging problems and operationalizing solutions
Previous success building strong partnerships and relationships with clients/stakeholders in a wide range of roles and levels, across the institution
Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly
Strong relationship and facilitation skills both within diverse engineering and global cross-functional organizations

What the job involves

As a Senior CRM Solutions Specialist at Expedia Group, you will play a key role in driving marketing outcomes and leveraging your expertise to create exceptional customer experiences
You will work in a truly customer-focused organization and bring the depth of thinking to solve problems and drive incremental business value through the direct communication channels
Develop and support innovative marketing strategies using Salesforce Marketing Cloud to enhance customer engagement, acquisition, and retention in partnership with production and comms owners
Guide Communication Owners on Salesforce Marketing Cloud functionalities for email marketing, automation, data segmentation, and personalized customer journeys
Demonstrate exceptional problem-solving skills, investigating issues and finding efficient solutions to drive successful campaign execution
Collaborate with cross-functional teams to identify opportunities and challenges, resolving them promptly to ensure seamless marketing operations
Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations
Navigate complex data structures and leverage data insights to optimize marketing efforts, driving higher ROI and customer satisfaction
Utilize data analytics and performance metrics to measure campaign success and make data-driven decisions
Collaborate closely with marketing stakeholders, technology teams, and external partners to align strategies and achieve common goals
Stay updated with industry trends, emerging technologies, and best practices related to marketing, development, and Salesforce Marketing Cloud
Identify opportunities for process improvements, new marketing tactics, and innovative approaches to stay ahead in the competitive market

Application process

End Date: April 28, 2025

Our take

Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.

Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.

What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

9% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Leisure Travel Reimbursement
Travel Discounts
Family & Friends Discount
Employee Assistance Program
Wellness Reimbursement
Global Service Awards
Business Travel Medical Insurance
Matching Gifts
Expert Medical Opinion
New Parent Benefit
Employee Stock Purchase Plan
401K Plan 🇺🇸
Health Insurance 🇺🇸
Dental Insurance 🇺🇸
Flexible Spending Account (FSA) 🇺🇸
Vision Insurance 🇺🇸
Health Savings Account (HSA) 🇺🇸
Life Insurance 🇺🇸
Private Health Insurance 🇬🇧

Company HQ

Interbay, Seattle, WA

Leadership

Peter M. Kern

(CEO, not founder)

Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.

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