Director of Corporate Marketing, OpenWeb
$140-160k
+ Eligible for a performance-based bonus + Equity
2-3 days a week in office (Soho, NY)
Audience relationship platform
Open for applications
Audience relationship platform
201-500 employees
Open for applications
$140-160k
+ Eligible for a performance-based bonus + Equity
2-3 days a week in office (Soho, NY)
201-500 employees
Company mission
To improve the quality of conversations online by building an internet where content creators of every kind are empowered to truly own their audience relationships and thrive independently.
Role
Who you are
- 6+ years of experience in marketing for an adtech or other technology company, with a strong focus on content strategy and public relations
- Proven experience developing and executing successful content marketing campaigns that drive measurable results
- Media relations experience, including managing a PR agency, freelancer, and/or directly building and maintaining relationships with journalists and securing media coverage
- Excellent written and verbal communication skills
- Strong leadership and management skills with the ability to lead and mentor a team
- Experience with content management systems (CMS) and social media management tools
- Data-driven approach to content creation and measurement
- Passion for the publishing industry and the challenges facing publishers today
- Must be able to join us in our SoHo office 2-3x a week
What the job involves
- OpenWeb is dedicated to empowering publishers with innovative solutions that drive engagement and foster thriving communities
- The Director of Content & Communications is a critical role responsible for developing and executing a comprehensive content and communications strategy that elevates OpenWeb's brand visibility, thought leadership, and market position
- This individual will lead all aspects of content creation, public relations, and communications, ensuring consistent messaging across all channels
- Develop and execute a comprehensive content strategy that aligns with OpenWeb's overall business objectives. This includes defining target audiences, identifying key messaging, and creating a content calendar that includes OpenWeb.com, blog posts, articles, white papers, case studies, social media content, and video
- Lead and manage all public relations activities, including media outreach, press releases, media relations, and crisis communications
- Build and maintain strong relationships with key media outlets and industry influencers
- Strategize, plan, and guide podcast initiatives, including key messaging, episode content, and aligning topics with broader brand objectives
- Optimize content and communications campaigns based on data-driven insights
- Manage a small team of internal and external content creators
- Implement industry trends and best practices in content marketing and public relations
- Collaborate closely with other departments, including Product Marketing, Executive Leadership, Business Development, and Partner Success, to ensure consistent messaging and brand awareness
- Become an OpenWeb product expert!
Our take
Audience engagement through comment sections is hugely important to the traffic of online publishers. However, this engagement usually happens on various social media platforms as opposed to the online publishing website itself.
OpenWeb provides online engagement platforms that enable publishers to bring the power of social media to their own websites. These discussion tools help increase the amount of time users spend on the actual website, as opposed to commenting on content through external social media sites.
Social media platforms such as Facebook already provide similar tools that embed comment sections on online publishing websites. However, Openweb designs its tools to facilitate productive discussion, filtering out toxic commentary and favoring high-quality comments.
Currently, OpenWeb works with more than 3,000 publishers, such as Forbes, Newsweek and Refinery29, and hosts 120 million monthly active users. Despite leadership disputes in 2024, the company continues to expand its global presence and is working on strategic acquisitions to further enhance its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- 401k + matching
- Vision, medical, and dental through Aetna
- Telehealth plan with 24/7 access to a dedicated team of physical and mental healthcare providers
- Flexible PTO policy
- Company-sponsored Life and Accidental insurance
- Team events and outings
- Career growth & ownership
- Equity
Company values
- We Own Our Mission
- Partner-First
- Winning with Passion
- Trusting
- Healthy Communication
- We Care. A Lot
- Ridiculously Fast
Company HQ
SoHo, New York, NY
Articles
Leadership
Tim Harvey
(Interim CEO)Also the Executive Chairman of VTS, Inc, Board Member at Blacksky and NoFraud.
Roee Goldberg
(Co-founder)Began as a self-employed Independent Web Developer for 3 years, before joining the Israel Defense Forces as Commander for 3 years. Co-founded Servito and served as CEO for 2 years.
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