Local SEO Lead, Wonderly
$150-200k
+ Equity
AI business software for service SMBs
Posted today
AI business software for service SMBs
1-20 employees
Posted today
$150-200k
+ Equity
1-20 employees
Company mission
To empower service SMBs to grow and compete with AI by automating sales, operations, and customer communication in one platform.
Role
Who you are
- This is not a role for someone who only writes SEO briefs, manages agencies, or talks in about strategy and best practices
What the job involves
- We need someone who can build a local SEO engine for Wonderly. Wonderly helps local service businesses get customers
- We want to win the traffic from searches like “landscaper near me,” “best remodeler in Phoenix,” “med spa in Austin,” “personal injury lawyer near me,” and thousands of other local, high-intent queries every day. You’ll own the local SEO strategy end to end
- You’ll be expected to find the opportunity, build the plan, get the pages shipped, poke holes in the data, figure out what’s working, and keep iterating
- Local SEO strategy. Programmatic city and vertical pages. Map pack optimization. Google Business Profile strategy. Service-area business SEO
- Technical SEO. Internal linking. Review strategy. Local citations. Content templates. Schema. Indexing. Search Console analysis. Competitive research. Page quality. Conversion. Reporting
- Some weeks that means analyzing why a high-traffic site like Thumbtack, Houzz, Yelp, Angi, or a local directory is winning a set of queries
- Some weeks it means building the page architecture for hundreds or thousands of city-service combinations. Some weeks it means figuring out why Google is not indexing pages
- Some weeks it means working with engineering on structured data, crawl paths, or page generation. Some weeks it means talking to service business owners to understand how customers actually search
- You won’t have a fixed checklist. Instead you’ll have a clear goal: build a channel that drives qualified local demand across all of US+CA
- Most SEO roles are either too content-focused or too technical. This one is both. You need to understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas
- You should be able to answer questions like:
- Which local queries are actually worth going after?
- Where can we rank with pages, and where do we need map pack presence?
- How should we structure city, category, and service pages?
- What is the difference between useful local pages and thin doorway pages?
- How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic?
- What local SEO bets are worth engineering time?
- Where is indexing breaking?
- Which pages are driving impressions but not clicks?
- Which pages are getting traffic but not converting?
- The best person for this role has made local SEO bets before and learned from the results
- You’ll own local SEO for Wonderly
- Local SEO strategy across priority verticals and markets
- Map pack and Google Business Profile strategy
- Programmatic local page strategy across city, category, and service combinations
- SEO architecture for local service business pages
- Keyword research for local and high-intent service queries
- Competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories
- Technical SEO requirements for local page generation
- Internal linking strategy
- Schema and structured data recommendations
- Indexing and crawlability analysis
- Local citation and NAP strategy where relevant
- Review and reputation signals where relevant
- Content templates that can scale without becoming low-quality
- You should be hands-on. You may need to pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself
Our take
Large companies deploy custom-built agents for everything from sales and marketing to customer support. However, SMBs don’t have the capital, manpower, know-how or time to develop these business-accelerating tools. Wonderly, formerly Motion, is out to change that with its end-to-end AI platform for service businesses.
Currently working with SMBs across a diverse range of industries, Wonderly’s product offers web-building services, AI lead generation, sales, project management and communication tools, all for B2C companies looking to boost their revenue.
Since rebranding from its project management app, Motion, Wonderly has expanded its concept of time-saving for businesses and, in just two years, has created a tool that’s attracted hundreds of customers. Operating on the principle that “if you can explain your business to a neighbor, you can turn on Wonderly”, it’s created what could be a game-changer for the B2C and SMBs out there that feel the AI boom has left them behind.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Sep 2025
$38m
SERIES C
May 2023
$14m
EARLY VC
Total funding: $65.1m
Company benefits
- Competitive Salary and Equity
- Health Benefits
- Generous PTO
- Work from Home Equipment
- 100% Remote Friendly
- Annual COmpany Off-sites
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Harry Qi
(Co-Founder & CEO)Previously a Quantitative Trader at Optiver, where he started his career as a Trading Intern.
Ethan Yu
(Co-Founder & COO)Was a Quantitative Trader at DRW and Citadel, after a Software Engineering Internship at Facebook.
Omid Rooholfada
(Co-Founder)Previously a Software Engineering Intern at Facebook and Optimizely.
Chander Ramesh
(Co-Founder & CTO)Previously a Software Engineer at Mighty, Stripe and Skip Scooters.
Diversity, Equity & Inclusion at Wonderly
- Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.
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