Performance Marketing Specialist, Cognism
Paid Media Executive
International sales intelligence platform
Job no longer available
International sales intelligence platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To drive the next evolution of sales and marketing technology.
Role
Who you are
- We're looking for a talented Performance Marketing Specialist (Paid Media Executive) with at least 6 months of relevant agency or in-platform experience, ideally in SaaS
- You should have at least one year of experience in Paid Search, Paid Social, and/or Programmatic Display, where you've planned, managed, and executed performance marketing campaigns
- Familiarity with at least one platform, staying updated with the latest industry trends, and having a basic understanding of best practices will be key
- Experience with Google Ads, LinkedIn Ads, Meta Ads, or Programmatic Display
- Experience in a similar role, preferably within a B2B SaaS organization
- A demand generation mindset, ensuring you provide value for our prospects
- Experience with any of the following analytics tools would be beneficial: Salesforce, Hubspot, Excel, Metadata, Cognism Prospector
- An analytical, experimental, and data-driven mindset; this is certainly not just a placeholder requirement
- You're energized by opportunities to learn and adopt new strategies and tactics; you're active in online communities and love asking tough questions
- You have at least one favorite marketing tool that you can’t work without
What the job involves
- Your primary goal will be to maximize ROI for Cognism
- Manage budgets on a day-to-day basis
- Report on and analyze campaign performance
- Share insights and knowledge with the team
- Create new campaigns, including ad copy and creative optimization
- Segment and target audiences effectively
- Handle day-to-day digital marketing operations (e.g., removing filters, changing bid strategies, etc.) across all paid advertising channels, including but not limited to LinkedIn, Google, Meta, and YouTube; and report on these channels
- Create and then automate campaign reports
- Collaborate with our Demand Generation, Customer Marketing, and Product Marketing teams to improve the quality and consistency of campaigns
Salary benchmarks
Our take
Cognism is a lead generation platform that provides clients with a SaaS solution that facilitates prospecting and improves conversions. According to Cognism, over 1.800 international businesses use its solution to drive new revenue, across industries such as marketing, HR, and technology.
The company differentiates itself through patented AI technology that delivers various data about leads to clients, helping them streamline the prospecting process. For example, Cognism provides clients with real-time company and people data and their AI technology identifies new business opportunities. Moreover, the solution easily integrates with all major CRM systems, which facilitates targeted communication strategies.
It also differentiates itself through its dedication to building a leading GDPR-compliant prospecting solution. The company's substantial funding has been primarily invested in international expansion across Europe, strengthening its position in the US, and improving its regulatory expertise in order to set the standard for data compliance.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$87.5m
SERIES C
Mar 2021
$12.5m
LATE VC
Total funding: $129m
Company benefits
- Generous Annual Leave/ Paid Time Off (PTO)
- A day off for your Birthday!
- Great Maternity and Paternity packages
- Monthly Wellbeing Allowance
- Access to Spill – our slack integrated Wellbeing Service
Company HQ
Vauxhall, London, UK
Leadership
James Isilay
(CEO)Studied Information Systems Engineering at Imperial College London. Previously worked for 7 years at UBS Investment Bank, holding various positions such as Quantitative Developer, FX Derivatives IT Developer and Junior Exotic Options Trader.
Stjepan Buljat
(CIO)Previously worked for 10 years at ETNA, holding various positions such as IT Architect, R&D Team Leader and Product Development Manager.
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