Marketing Manager, Pernod Ricard

• University educated (Master’s in business/Marketing preferred)
• 10+ years marketing experience
• Track record of cross-functional team leadership and generating best-in-class marketing / NPDs with outstanding creative outputs
• Ability to manage a complex product portfolio
• Strong analytical skills and ability to synthesise
• Clarity of thoughts and ability to engage and recommend
• Proven experience in managing multi-dimensional projects with multiple inputs and outputs
• Experience working with finance team (P&Ls, long range sales forecast & inventory planning)
• Strong interpersonal skills – ability to build strong working relationships and work in teams
• Can combine strategic brand approach while being accountable for multiple projects
• Capable of challenging and influencing across a broad range of stakeholders

Desirable

• Marketing Manager - Architecture & Activation - 12 month FTC
• Your Manager: Global Range Architecture & Brand Activation Director
• This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe
• The Speciality whisky portfolio consists of The Glenlivet, one of the biggest Single Malt brands in the world, Aberlour, Scapa, Secret Speyside and two Irish Whisky boutique brands : Redbreast and Pot Still
• The Marketing Manager - Architecture & Activation will report to the Global Range Architecture and Brand Activation Director Speciality Whisky
• The Marketing Manager Range Architecture will play a pivotal role in shaping and executing the strategic vision for the Speciality Whisky portfolio
• This position is accountable for overseeing the entire portfolio management, range development and innovation pipeline across the Scotch Single Malt brands and Irish Speciality brands, ensuring alignment with the portfolio vision, consumers, and market needs
• In conjunction with the Range Architecture director, craft the long-term portfolio strategy and lead the development of a 36-month pipeline in partnership with key functions and drive market teams
• Take a lead role in critical range architecture value strategy projects, such as portfolio simplification and optimisation, pricing strategies, range sales forecast and long term allocation strategies
• Foster collaboration with drive market, global Innovation hub, insights, strategy, blending and inventory teams to define consumer-centric and culturally relevant pipelines, brand assets and opportunities
• Bring to life the NPD pipeline and deliver the projects as per expected quality standards and timings
• Collaborate with drive markets monthly to answer their needs when it comes to local innovation and asset development
• Act as a brand guardian, ensuring that new products and marketing initiatives are deeply rooted in the brands’ DNA
• Manage range architecture budget and become a trustworthy partner of CBL finance team
• Identify and adopt best practices to enhance programs/assets and inspire local markets
• Manage, develop, coach, and recruit direct reports, leveraging their strengths and addressing development areas through consistent, direct, and constructive feedback
• Ensure strict adherence to project goals, timelines, and budgets, overseeing project coordination among external agencies, internal teams, and drive Markets
• Lead the team to ensure flawless launch execution by defining brand experience guidelines and aligning them with local growth plans
• Oversee the performance and development review process within the team, including individual development and career planning
• Together with the Range Architecture Director and other Head of leaders, assume ownership and accountability for the overall portfolio strategy
• Continuously challenge the team to deepen consumer insights and transform them into actionable strategies and initiatives
• Provide clear consumer and business rationale behind all recommendations
• Challenge the team to optimize spending efficiency and effectiveness while extracting the best value from suppliers and agencies
• Sustainability and Responsible Innovation: promote sustainability in product development and ensure compliance with environmental and social responsibility goals
• Who you’ll be working with
• Speciality Whisky team (Scotch + Irish)
• Pack development, blending and inventory teams
• Insight team
• Finance team
• Visitor centre and Distillery team
• External Agencies: Design, Amplification & PR

• Job Posting End Date: 2025-12-05