Head of Creative Services, Soar With Us
Salary not provided
Senior and Expert level
Birmingham
London
Manchester
Office located in Central London (Camden)
Digital marketing strategies for eCommerce
Job no longer available
Digital marketing strategies for eCommerce
21-100 employees
B2BMarketingSaaS
Job no longer available
Salary not provided
Senior and Expert level
Birmingham
London
Manchester
Office located in Central London (Camden)
21-100 employees
B2BMarketingSaaS
Company mission
To become UK's market-leading DTC eCommerce growth agency for premium brands.
Role
Who you are
- This role demands someone who can lead from the front, raise the bar on creative thinking and leadership, and take ownership of outcomes, not just output
- Proven experience leading a creative strategy, paid social, or performance creative function within an agency or in-house D2C environment
- Experienced in management and leadership of high-performing teams
- Experience leading and scaling creative strategy teams within a performance-driven, D2C, or paid social environment, ideally managing 10+ people across multiple sub-teams. You’ve built teams, not just managed them
- Deep understanding of what makes creative convert across Meta and TikTok
- Strong track record of building high-performance teams through hiring, structure, and leadership. You know how to design a team that scales, not just coach the one you inherit
- Comfortable in commercial and new business settings, with experience contributing to pitches, client growth plans, or service development at a department level
- Commercially minded with fluency in performance data, comfortable interpreting ROAS, CPA, CTR, and creative testing results to inform strategy
- Experience across multiple creative formats: UGC, high-production video, static design, and ideally social commerce or TikTok Shop
- Excellent communication and presentation skills, confident in client-facing settings, team critiques, and cross-functional collaboration
- Strong understanding of the D2C eCommerce landscape, consumer psychology, and platform evolution
- You take complete ownership of your successes and failures. You’re outcome-obsessed, not task-obsessed
- You hold yourself and your team to a high bar because you believe that’s what great work requires
- You’re energised by the intersection of creativity, technology, and commerce. You’re deeply curious about what’s next, and you don’t wait to be told to go find it
What the job involves
- Reports to: Chief Creative Officer
- This is a senior creative leadership role at the heart of one of the UK’s fastest-growing paid social and creative agency groups
- Our first ECD Business Unit has grown to 12 pods and become one of the most formidable creative strategy teams in the country, reflected by a nomination for Meta’s Creative Diversity Award in 2025 and the group being named the UK’s #1 independent Meta agency. Now it’s time to build our second. BU2 represents the next chapter of our growth, expanding our capacity, increasing our market share, and proving the model scales
- As Head of Creative Commerce, you will own and lead ECD Business Unit 2 from the ground up
- You’ll operate as one of two senior creative leaders within the Creative Strategy department alongside our Head of Creative Strategy (who runs BU1), with full ownership of your unit’s creative strategists, client accounts, and creative output across High Production, UGC, and Static
- This role also bridges our TikTok Shop department and the wider creative strategy function, driving cross-pollination between social commerce and performance creative
- You’ll bring TikTok Shop’s speed, creator-led thinking, and commerce-first mindset into the broader ECD, while ensuring your BU2 team delivers the same depth of strategic rigour and creative quality that defines our agency
- This is a service leadership role, not an execution role. You’ll set the strategic direction for your business unit, lead department-level service development, and drive the commercial growth of the ECD alongside the CCO
- You’ll work in close partnership with the Head of Creative Strategy, who owns the execution layer, coaching, and performance standards across the CS team. Your focus is the bigger picture: scaling the service, evolving the product, and building a team that operates at the highest level
- Full KPI ownership of ECD Business Unit 2, responsible for the creative output, client satisfaction, and performance outcomes of your unit’s pods
- Line management and development of the creative strategists within BU2, setting expectations, running 1:1s, conducting performance reviews, and building a high-performance culture
- Ownership of the creative quality bar within BU2 across all three service lines: High Production, UGC, and Static
- Owning the department strategy and service roadmap for BU2, identifying where the ECD product needs to evolve, what new service lines or capabilities should be built, and how the department scales from here
- Supporting the commercial growth of the ECD, alongside the CCO and senior leadership
- Championing process improvement and product innovation across the Creative Strategy function, identifying bottlenecks, gathering feedback from the team on what’s working and what isn’t, and collaborating with the Chief Creative Officer to drive product changes that make the service sharper, faster, and more effective
- Acting as a feedback loop between the CS team and leadership, translating on-the-ground insights into service improvements, product innovation, and operational changes that make the department more effective
- Ensuring BU2 delivers commercially impactful creative strategy across Meta and TikTok, with accountability for client retention, satisfaction, and growth outcomes
- Acting as a senior strategic partner and risk mitigator on the largest and most complex client accounts, providing oversight and a second layer of strategic direction to protect and grow key relationships
- Leading and contributing to tier 1 client discussions around creative performance, strategic recommendations, and growth opportunities where required
- Bringing genuine, working knowledge of TikTok Shop mechanics including live commerce, GMV Max, affiliate programmes, and creator-led content and staying ahead of platform evolution to ensure FYA’s Social Commerce offering remains best-in-class (not essential)
- Bridging the TikTok Shop department and the wider Creative Strategy function, ensuring insights, creator strategies, and commerce-first thinking flow between both
- Identifying opportunities where TikTok Shop learnings (creator-led content, live commerce, affiliate strategy) can inform and enhance performance creative across Meta and TikTok paid media
- Supporting with affiliate brief system for TikTok Shop clients, applying a coaching-led approach to drive consistent, high-quality content output at scale, and continuously refining the frameworks that allow the wider team to brief, manage, and evaluate affiliate performance
- Collaborating with the TikTok Shop team on shared creator relationships, content formats, and cross-platform creative testing
- Building a culture of ownership, curiosity, and relentless improvement within BU2. Your team should feel challenged, supported, and clear on what great looks like
- Acting as a motivating voice and visible leader across the department, not just within BU2. You drive buy-in, build belief in the direction of travel, and create an environment where people feel empowered to take ownership and do their best work. Great strategy starts with great energy, and you set the tone
- Contributing to department-wide rituals (Monthly Momentum, training sessions, cross-BU knowledge sharing) as a co-leader, not a passenger
- Working closely with the Head of Creative Operations to manage capacity, utilisation, and production pipeline across your unit
- Collaborating cross-functionally with Account Management, Media Buying, Design, and Production teams to deliver seamless client experiences
Our take
The marketing landscape for D2C brands is fast-paced and competitive, especially for newcomers in the space. Soar With Us helps these brands thrive by offering omnichannel marketing solutions across customer acquisition and retention and brand recognition.
As an eCommerce marketing agency, Soar With Us has benefited from its partnerships with Meta and TikTok. The latter is becoming an especially powerful method for brand elevation and product advertising thanks to its wide reach and viewership. It also helps brands scale and discover new customers on TikTok and beyond through its ARC marketing system, and even covers Google and Meta advertising.
In 2024, Soar With Us acquired London-based competitor Hambi Media. After a year of partnering as D2C marketing agencies, Hambi will merge into Soar With Us’s group structure, expanding the former’s reach exponentially.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 paid days holiday: (public holidays included on top of this) plus the ability to build up your holiday allowance.
- Life insurance: Including access to a range of health and wellbeing services.
- Vitality private health insurance: Covers the cost of private treatment (and get 50% off selected gym memberships).
- Simply health cash plan: Cash towards some medical expenses like dental, eye care, and physiotherapy.
- Company pension: We'll help look after future you with monthly pension contributions.
- Hybrid working: You've got the option to be in office, work remote, or a mixture of the two.
- Work abroad scheme: Work abroad for up to 30 days at a time.
Company HQ
The Calls, Leeds, UK
Leadership
Olly Hudson
(Founder)Olly is also the Co-Founder of For You Advertising and Launch With Us. Previously, he was the CMO at JAQ Group Holdings and a Digital Marketing Intern at Prospect Path.
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