Digital Content Manager, Lick
Offers share options grants
More information about location
3+ days a week in office
Designer wall paint & wallpaper
Be an early applicant
Designer wall paint & wallpaper
21-100 employees
Be an early applicant
Offers share options grants
More information about location
3+ days a week in office
21-100 employees
Company mission
Lick's mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.
Role
Who you are
- We are looking for a motivated, ambitious digital content specialist who wants to join an innovative, creative, and fast-paced team
- This position is ideal for someone eager to build on their e-commerce and digital content experience, take ownership of key projects, and make a real impact in a dynamic, fast-growing brand
- Experience managing website content and digital merchandising within an e-commerce or digital-first environment
- Proven ability to work across multiple teams (Digital, UX, Tech, Brand, and Creative) to execute website updates and improvements
- Experience in SEO best practices and content optimisation for search performance
- Experience in design and content production, including asset management, proof reading, and working with creative teams and/or agencies
- Strong analytical skills, with the ability to interpret data, identify trends, and drive performance improvements
- Self-motivated with a proactive and problem-solving mindset
- Comfortable working both independently and as part of a team
- Strong communication skills, with the ability to clearly articulate ideas and collaborate across departments
- Data-driven approach, using insights to inform content updates, merchandising, and website improvements
- Strategic, analytical and creative mindset to push our website to be best-in-class
- A natural eye for design and content, ensuring all website updates are visually compelling and user-friendly
- Ability to translate complex digital observations into actionable recommendations for the wider team
- Be the company go-to for all things digital content
- Thrives in a fast-paced environment and is able to perform under pressure
What the job involves
- We need someone to take ownership of website content, digital merchandising, and onsite optimisation, ensuring a seamless and engaging online experience for our customers
- This role will report to the Digital Marketing Lead and work closely with the Brand, UX, Tech, and Creative teams
- It’s essential to have strong communication skills and the ability to collaborate across departments to ensure content updates, new product launches, and site improvements are delivered effectively
- You will be responsible for managing and optimising onsite content, product listings, SEO, and website functionality, as well as delivering data-driven improvements to enhance the user experience
- Take ownership of the digital merchandising of the website
- Be an integral part of the Digital team, managing and optimising onsite content across Lick.com to create a seamless and engaging user experience
- Be responsible for website updates and maintenance including copy, imagery and new landing pages working with Digital and Brand teams to align with key content moments and brand guidelines
- Proactively propose improvements to the overall website and delivery of operational processes and functionality
- Provide creative ideas to continually push our digital merchandising and create a best in class experience
- Regularly review live product range, retire and launch products and pages as needed
- Update the website in line with key marketing campaigns
- Work closely with the Brand team to ensure content and copy is consistent and in Lick’s TOV including changes, improvements and optimisations
- Own and project manage key website plans such as new product and market launches
- Work closely with cross-functional teams, in particular Tech and UX teams to get projects over the line on time, to budget and best-in-class
- Optimise the site for SEO
- Be a key part of the .com site design process to develop future content requirements and be a key stakeholder within the process
- Taking ownership of landing page build designs and updates
- Supporting ad hoc marketing asset designs specifically affiliate banners and Google banner assets as required
- Own asset management for the website such as cropping, scaling and proof reading
- Support content production where ecomm imagery is a main deliverable
- Manage renders for the business alongside our Creative team including agency relationships, feedback and budget and deadline management
- Act as the primary point of contact for retail partner content, project managing uploads and delivery of new product assets/copy to third parties
- Work closely with the wider Digital team to develop a deeper understanding of our online users and behaviours to improve site execution
- Develop knowledge sharing of website insights to help inform decision making
- Provide QA to ensure our content is both functional and delivers a best-in-class brand experience for our customers
- Be the company go-to for all things digital content
- Strategic, analytical and creative mindset to push our website to be best-in-class and continually evolving to align with business objectives
Salary benchmarks
Our take
Since launching in 2020, it has been Lick's mission to transform the sector, meeting modern consumers’ demands, with today’s shoppers actively favouring brands developing sustainable products. The decorating market for the most part is still unsustainable; from the tools and products to how they are created and the packaging they arrive in, Lick is leading the way in innovation.
The LickPro Tools range has been built with sustainability and durability in mind. From rollers and brushes to dust sheets, paint trays and kettles, all materials are recycled, recyclable and reusable, encouraging users to hold on to their tools for future projects.
Lick offers home delivery of supplies, paints and wallpapers, aided by video consultations with colour specialists. It has a carefully curated collection of durable and pigment-rich paint colours and wallpaper designs. The company is tapping into the global paint & wallpaper market, which is worth ~$93bn a year and growing, by tackling a small online market with only 4% of people previously buying paint online.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$22m
SERIES A
Aug 2020
$4m
SEED
Total funding: $27.1m
Company benefits
- Birthday off
- Budget for Lick products
- Relaxed work from home policy
- 26 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Brixton, London, UK
Leadership
Lucas London
(CEO)Previously VP International Growth at Airtasker and Commercial Lead at Yubl.
Sam Bradley
(Ops Director)Also founder of Rol Modol - bicycle and lifestyle brand for her. Most recently worked at Airtasker and Feast It.
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