Senior Manager of Integrated Marketing, Amazon
Ring Marketing
$127.1-210.3k
Office located in Hawthorne, CA
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
$127.1-210.3k
Office located in Hawthorne, CA
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
Desirable
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
What the job involves
- The Sr Integrated Marketing Manager leads strategic brand and integrated marketing initiatives, ensuring cohesive, impactful brand and campaign experiences across all marketing channels and touch points, including temporary price reduction (TPR/promotion) campaigns
- Responsible for the strategic planning and orchestration of the annual marketing calendar and aligning cross-functional teams to drive consistent messaging and brand initiatives through the year
- Collaborates with Brand Strategy Team to define and lead the overarching brand strategy that aligns with Ring’s business goals, setting the tone for brand positioning, messaging and identity across channels
- Serves as the strategic partner across Strategy, Sales, Product Marketing, Media & Acquisition, Partnerships and eComm teams to create unified brand experiences that support key business objectives across campaigns
- Leads development of Brand Campaigns and Brand Activations in conjunction with Creative, Production, Media & Acquisition, PR and Partnerships teams
- Runs promotions across channels—retail, a.com and r.com. Includes Tier 1 promotions such as: PDLU/PD, PBDD/Halloween and BFCM/Holiday
- Leads asset tracking for all campaigns, including upstream channel alignment with Media & Acquisition Team through lower funnel asset delivery to channel owners
- Responsible for assessment of campaign performance metrics and creative optimization in partnership with Media & Acquisition Team
- Develops and manages the integrated annual marketing calendar, ensuring all campaigns, partnerships, product launches and promotions are strategically timed and aligned for maximum brand impact and market resonance from retail through customer engagement
- Manages relationships with external vendors as needed, including on-boarding and acting as the day-to-day POC
Application process
- This position will remain posted until filled
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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