Senior Manager of Search Engine Marketing, SeatGeek
$125-180k
+ Equity
Ticketing platform for live events
Open for applications
Ticketing platform for live events
501-1000 employees
Open for applications
$125-180k
+ Equity
501-1000 employees
Company mission
SeatGeek’s mission is to help the world to experience more live.
Role
Who you are
- 7+ years of working experience, with at least 2+ years in SEM specifically
- 2+ years experience in people management
- Analytical or scientific background, comfortable self servicing your reports and analyzing data directly
- Adaptability: can adjust your ways of working as new tools & methods become available. The SEM team is in the middle of a complete revamp where ways of working are completely different than just a year ago
- Creative problem solving: you love tackling complex problems, breaking down into actionable parts and explaining clearly the implications and the solutions
What the job involves
- We're looking for a Senior Manager, SEM who will lead our efforts to better coordinate all aspects of SEM operations: planning and rollout of SEM campaigns, automatisation of key workflows.
- This role will lead a continuous improvement program and devise the testing roadmap of our largest acquisition channels.
- You'll have a meaningful impact on our growth as a company. You'll assist in our strategy to capture and grow acquisitions through SEM, working with the finance, product, and data science teams to plan and execute the SEM program and hit performance targets. You'll report to our VP of Growth
- Help allocate budget based on business goals and real-time data inputs, improving the channel predictability and reactivity, and making sure our SEM investment and efforts are aligned with each event category, from Professional Sports to Theater and Concerts
- Help teams (SEM, Engineering, Analytics, MOPs) prioritize their work in line with the business priorities, as informed by Growth leadership
- More granularly, identify and drive near-term opportunities in line with our business priorities and in response to new data/learnings - new audiences, new languages, underinvested event categories etc
- Partner with analytics and engineering to drive longer term initiatives that could unlock large growth (e.g. lifetime value bidding with predictive models…)
- Scale wins and learnings quickly by tightening the feedback loop between paid search strategy (account structure rebuild and bidding approach) and automation engineering
- Accelerate collaboration between teams (e.g., SEM team and R&D) by embedding myself within each team’s workflows and leading discussion in public channels
- Formulate a clear roadmap for the SEM program, with clear timelines as well as learning objectives for each team member
- Stay abreast of any new ways of using SEM or even new search usages (e.g. AI Max ; Open AI)
- Drive a culture of operational excellence and continuous improvement in the team and with SEM partners
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Apr 2017
$76.6m
SERIES D
Total funding: $417.7m
Company benefits
- Health Insurance Coverage
- Ample Paid Time Off
- 401k Matching Program
- Parental Leave - 16 weeks of leave in a 12-month period
- Health and wellness subscriptions to services like One Medical, Ginger.io and Headspace
- Regular virtual team hangs & happy hours + Company-Wide Hackathons 3-4 times per Year
- SeatGeek Monthly Ticket-Purchase Stipend
- Flexible work environment - Work as many days a week in the office as you'd like, or 100% remotely
- WFH Office Setup Stipend
Company HQ
Flatiron District, New York, NY
Leadership
Jack Groetzinger
(Co-Founder & CEO)Worked as a consultant for Bain. Founded and sold another startup, Scribnia, before founding SeatGeek.
Russell D'Souza
(Co-Founder)Worked as an analyst for Monitor. Founded and sold another startup, Scribnia, before founding SeatGeek.
Eric Waller
(Co-Founder)Worked as a Web Developer at Tickerhound. Co-founded and was a Web Developer at Niqos.
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