Senior Manager of Global Digital Growth & Account-Based Marketing, Mendix
$115-165k
+ Incentive compensation
Low-code application development platform for enterprise
Job no longer available
Low-code application development platform for enterprise
1001+ employees
Job no longer available
$115-165k
+ Incentive compensation
1001+ employees
Company mission
To empower IT and Business teams to collaborate like never before, while experiencing unmatched speed and control.
Role
Who you are
- This is a great opportunity for a strategic B2B marketer who is passionate about building growth engines, scaling high-performing digital programs, and creating strong alignment between Marketing and Sales
- Demonstrated ability in B2B marketing, with significant experience in digital demand generation, paid media, growth marketing, or Account-Based Marketing
- Tried experience building and scaling global or enterprise digital marketing programs that delivered measurable pipeline and revenue impact
- Strong experience developing and delivering ABM strategies in close partnership with Sales leadership and BDR organizations
- Experience running paid media agencies, large digital budgets, and performance across multiple channels, audiences, and regions
- Strategic problem solver who can establish a long-term vision and translate it into practical plans, priorities, and measurable programs
- Strong understanding of enterprise buying groups and how to engage technical, business, and executive audiences through coordinated marketing motions
- Experience with ABM and marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, analytics, and web-personalization solutions
- Data-driven approach, with the ability to connect marketing activity and investment to pipeline, revenue, customer growth, and business outcomes
- Strong cross-functional leadership skills and a proven track record of building alignment across internal teams and external partners
- Curious and informed about AI and emerging marketing technologies, with experience applying new tools to improve research, personalization, efficiency, and campaign optimization
- Excellent communication and executive-presentation skills, ability to simplify sophisticated strategies and influence senior stakeholders
What the job involves
- As the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts
- You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes
- You’ll work closely with Sales, BDR, Customer Success, regional marketing teams, Marketing Operations, and agency partners to develop scalable, data-driven programs to engage buying groups across our most meaningful accounts
- Lead Global Digital Growth Strategy:
- Own the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels. Define investment priorities across audiences, regions, and programs to enhance pipeline, revenue impact, and marketing efficiency
- Define and Scale the ABM Strategy:
- Lead the strategy for Mendix’s 1:1 strategic account and 1:few ABM programs. Develop scalable frameworks, playbooks, and account-based motions that support new-logo acquisition, customer expansion, executive engagement, and opportunity acceleration
- Build Strong Sales and BDR Alignment:
- Partner closely with Sales and BDR leadership to align target-account priorities, campaign strategies, messaging, and follow-up motions
- Ensure marketing programs support coordinated outbound efforts and create measurable engagement, meetings, and pipeline within target accounts
- Lead Paid Media Agencies and Partners:
- Manage global agency relationships, setting clear strategic direction, performance expectations, and optimization priorities. Ensure agency teams operate as an extension of the internal organization and deliver against business goals
- Drive Integrated, Buying-Group Marketing:
- Develop coordinated programs that engage partners across buying groups. Partner with Content, Product Marketing, Field Marketing, Customer Marketing, and regional teams to deliver connected experiences across paid media, web, outbound, events, and lifecycle channels
- Advance Marketing Technology and AI:
- Shape the roadmap for the Digital Growth and ABM technology stack, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI-powered tools. Find opportunities to improve targeting, personalization, automation, and campaign performance
- Measure and Optimize Business Impact:
- Define and track performance across campaigns, including account engagement, buying-group coverage, meetings generated, sourced and influenced pipeline, customer expansion, revenue, and return on investment
- Translate performance data into clear recommendations for leadership and future investment
- Build Scalable Programs and Ways of Working:
- Establish processes, operating models, and standard methodologies that enable global consistency while allowing for regional flexibility
- Mentor team members and help strengthen digital and ABM capabilities across the broader marketing organization
Our take
Mendix’s low-code software helps companies build their own custom software applications more quickly and efficiently.
It was founded in 2005 and didn't get much traction, only raising its first round of funding in 2011. Since then, the amount of software being built has exploded, giving Mendix a market to grow into.
Research company Gartner predicts low-code application development will be responsible for more than 65% of application development activity by 2024.
Siemens, one of the largest industrial companies, acquired Mendix in August 2018. Since then, Mendix has been developing new low-code applications, such as connectors for Amazon Web Services, staying in line with the increased interest in low-code tech.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2014
$25m
SERIES B
Oct 2011
$13m
SERIES A
Total funding: $38m
Company benefits
- Work from home opportunities
- Family leave
- Retirement savings
- Commuter Benefits
- Generous Paid time off
- Outings & Events
- Training & Development
Company HQ
Fort Point, Boston, MA
Leadership
Derckjan Kruit
(VP Corporate Development)Earned an M.Sc from Rotterdam School of Management before co-founding Mendix.
Salary benchmarks
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