Product Marketing Director, KnowBe4
$155-160k
+ Company-wide bonuses based on monthly sales targets
Security awareness training platform
Open for applications
Security awareness training platform
1001+ employees
Open for applications
$155-160k
+ Company-wide bonuses based on monthly sales targets
1001+ employees
Company mission
To enable employees to make smarter security decisions, every day.
Role
Who you are
- Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; advanced degree preferred
- 6+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry
- Experience leveraging qualitative and quantitative research methods to drive decision-making
- Demonstrated ability to synthesize complex information into actionable insights and recommendations
- Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives
- Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning
- Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred
- Proficiency in Google Workspace, competitive intelligence tools (Crayon), and CRM and data reporting platforms
- Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis
- Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards
- Detail-oriented with strong organizational and project management skills
- Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives
- Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making
- Comfortable working in fast-paced environment, with a proactive and self-starter mindset
What the job involves
- The Product Marketing Director is responsible for gathering, analyzing, and disseminating critical competitive insights that inform strategic decision-making within our organization
- You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support
- This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy
- Conduct continuous competitive research by monitoring earnings calls, analyst reports, third-party tools (e.g., AlphaSense, Crayon, Gong) ,field intelligence and the use of AI to uncover strategic insights that inform deal strategy and sales enablement
- Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions
- Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape
- Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives
- Develop and maintain competitive intelligence resources such as competitive battle cards, competitor profiles, and market analysis reports
- Perform competitive research to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience
- Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends
- Lead competitive win-loss analysis projects, identifying patterns, insights, and actionable recommendations to improve win rates
- Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning
Application process
- We will accept applications until 8/10/2025
Our take
Human error is a huge contributor to the success of phishing attacks and other cybercrime, meaning it is vital that businesses keep their staff well trained and educated in good security practices. KnowBe4 delivers a cloud-based security awareness training program, alongside simulated phishing attacks, to allow companies to make sure their people are as robust against cybercrime as their technology.
A subscription to KnowBe4 enables staff to access automated security training campaigns generated from a large library of content, with reminder emails to ensure they are on track. Its PhishER product, a Security Orchestration, Automation and Response platform, offers automatic prioritization for emails which allows security teams to respond to the biggest threats quicker.
KnowBe4 is the world’s largest integrated platform for security awareness training, serving over 50,000 customers. The company has also launched a Mobile Learner App, which provides access to training modules and notifications about assigned training, to supplement the training platform and deliver heightened services to its clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jun 2019
$300m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $401.1m
Company benefits
- Company-wide Monthly Bonuses Up To $2,000 A Month
- Employee Referral Bonuses
- Vision And Dental Plans
- FSA (Flexible Spending Account)
- Virtual Yoga Classes & Free Gym Benefits Through Classpass
- Generous or Open Paid Time Off, Plus National Holidays
- Paid Military Leave
- Tuition Reimbursement Up To $5,250 A Year
- Certification Completion Bonuses Up To $10,000 A Year, With Reimbursement For Any Materials For The Certification
- KnowBe4’s Famous Onboarding Experience
- Hybrid Work Environment & Remote Work Options
- Relaxed Dress Code: “If You Don’t Get Arrested On Your Way To Work, You Are Good!”
- Free Fresh Fruit Delivered Weekly, Daily Food Carts, And Unlimited Snacks, Coffee And Tea
- End Of The Month Celebrations
- Employee Resource Groups
- Employee Mingles (Meet People From Around The Company And Eat Free Food)
- Game Room With Ping Pong Table And Classic Arcade Games
- Events And Activities: Movie Nights, Beach Days, Family Mingles, Theme Park Visits, Evening Boat Cruises, Virtual Happy Hours And Anything Else Fun That We Think Of!
- Parental And Adoption Leave
- Breast Milk Shipping For Traveling Parents
- Adoption Assistance
- Knowster Parents Employee Resource Group
- On-site Life Coach
- Internal Promotions
- No Door Policy (We Encourage Our Staff To Share Ideas And Ask Questions)
- Opportunities For All Employees To Participate In Regular AMA (“Ask Me Anything”) Sessions With Our CEO, Stu
- Lunches With The CEO (10 Randomly Selected Employees Each Month)
- 3.5% 401k Matching
- Fully Paid Medical Insurance
Company HQ
Downtown, Clearwater, FL
Leadership
Stu Sjouwerman
(Founder & CEO)Co-founded Sunbelt Software. Former MD of Sunbelt International.
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