Senior Manager of Global Integrated Marketing, Pinterest
$175.9-362.2k
+ Equity
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Job no longer available
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Job no longer available
$175.9-362.2k
+ Equity
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 10+ years of experience in global integrated marketing, product and/or digital marketing
- Bachelor’s degree in Marketing, a related field or equivalent experience
- Strong comfort level with B2B marketing and the needs and challenges of advertisers & media agencies
- Excellent team leadership skills to develop a high-performing team that delivers business impact
- Ability to lead complex, highly cross-functional, multi-faceted marketing initiatives across global teams with operational excellence
- Can partner with and manage senior stakeholders and partners across disciplines seamlessly (creative, data analytics, product, sales, etc.)
- Takes a customer-centric, insight-driven approach to designing marketing initiatives
- Able to drive data-driven decisions, synthesizing a variety of inputs and sources to establish the best path forward
- Adaptable and able to pivot, learn and problem solve in real time
What the job involves
- The Pinterest Business Marketing team is composed of highly skilled marketers, able to flex with equal strength among marketing strategy, content strategy, go-to market product strategy, project management, cross-functional team leadership, event planning and creative oversight
- Most importantly, we are able to capture hearts and minds with engaging, inspirational work that drives business impact
- Expect to think big, innovate, roll up your sleeves, pivot often and learn a ton
- As a Sr. Manager, Global Integrated Marketing, you’ll lead strategy and execution for high-profile, business critical global Pinterest Business Marketing integrated campaigns with a primary focus on marketing franchises and cross-market programs
- Examples include tentpole moments like Cannes, GTM product campaigns, and / or Pinterest-owned programs like Pinterest Presents
- In this role, you will lead and develop a high-performing team of marketers in support of these key marketing programs and other team-wide responsibilities e.g. team operations This role requires a strong integrated marketing background, strong team leadership skills, and a proven ability to rally diverse XFN partners and leaders towards a common goal
- Develop and lead strategy and execution of high-profile, business critical global Pinterest Business Marketing integrated campaigns with a primary focus on marketing franchises and cross-market programs. Examples include tentpole moments like Cannes, GTM product campaigns, and / or Pinterest-owned programs like Pinterest Presents
- Lead and develop a high-performing team of marketers in support of these key marketing programs and other team-wide responsibilities e.g. team operations
- Develop and oversee strategy and execution across a wide array of channels like paid media, organic social, sales content, webinar, digital, events, thought leadership and more
- Collaborate with senior level partners and stakeholders ranging from Creative, Product, Sales, Measurement, Operations, and Brand Research & Insights to solve complex business and marketing challenges
- Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed to achieve business goals
- Juggle multiple campaigns at different phases that move the needle for Pinterest Business across the globe
- Oversee budgets, timelines, and resources to ensure successful campaign execution
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
Salary benchmarks
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