Director of Paid Growth Marketing, Talkiatry
$170-210k
+ Up to 15% performance bonus and equity
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$170-210k
+ Up to 15% performance bonus and equity
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- Bachelor’s degree or relevant experience
- 7+ years of experience in paid performance marketing, with experience managing 8+ figure budgets
- A player-coach mentality with a bias for action and 3+ years experience managing teams
- Strong analytical skills, with a high level of proficiency in SQL and BI tools (e.g. Looker, Thoughspot, Mode, Tableau or equivalent) and the ability to use data from a variety of sources to inform strategic decisions (e.g. Google Analytics, Mixpanel, Snowflake, PostgreSQL, My SQL, etc.)
- Proven track record of significantly accelerating growth through a variety of paid channels including: Meta, Google, TikTok, OTT, Podcasts, Affiliate etc
- Expertise in A/B testing, incrementality testing, and a variety of media measurement methodologies (e.g. multi-touch attribution, media mix modeling, incrementality testing)
- Experience deeply partnering with creative teams on ongoing creative testing roadmaps
- Deep understanding of vendors, tools, systems, and tactics across the evolving performance marketing landscape
- Outstanding communicator, collaborator, and teammate
- Demonstrated ability to adapt to constant change and work effectively in a fast pace environment
- Passion for driving meaningful growth that increases access to mental healthcare
- Bonus points if you have experience in healthcare or highly regulated industries, with a focus on maintaining user privacy and protecting patient health information
What the job involves
- Own paid media strategy to acquire new patients, managing to CAC, spend, and patient volume targets
- Lead a team and manage an agency/contractor bench, helping determine the mix of in-house vs. outsourced, vet new partners, and hire more growth marketers
- Diversify our channel mix by investing in new and nascent channels (e.g. OTT, Podcasts) while bringing more scale and efficiency to our existing channels (Meta, Google, TikTok, Affiliate)
- Provide insights and metrics on platform, placement, creative, and campaign performance Design testing plans to measure the ongoing impact of media efforts
- Improve performance by developing and implementing testing strategies across channels, audience segmentation, landing pages, creative, etc
- Forecast media spend and acquisition performance in partnership with the VP of Growth Marketing and Finance
- Talkiatry is seeking a Director of Paid Growth Marketing who will lead the team responsible for all efforts to acquire new patients via paid marketing channels, working closely with operational teams and executives to increase access to high-quality mental healthcare. The ideal candidate is highly data-driven and collaborative, and has experience managing 8-figure performance marketing budgets for high-growth consumer brands
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. Along with ranking as the 6th fastest-growing company in North America on the 2024 Deloitte Technology Fast 500™, highlighting its rapid expansion and increasing demand for its services. As the company continues to innovate and scale, the future looks bright for Talkiatry in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: Health insurance 100% covered on day one, 401(k) match with match, generous PTO plus paid holidays, paid parental leave, and more
- It all comes back to care: We're a mental health company, and we put our team's well-being first
Company values
- Talk: Transparently and caringly. With our patients, with each other, and with our partners
- See: Those placing their trust in us. Do the right by them with high-quality, evidence-based care
- Know: What we don't know, and seek it from those around us. We're a diverse group with a vast skillset
- Grow: From what we are, into what we need to be. It's the only way we'll help address the mental health crisis
Company HQ
Chelsea, New York, NY
Articles
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & CMO)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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