Director of Product Marketing, Gremlin
$160-190k
+ Equity
More information about location
Reliability management platform for high-velocity engineering teams
Open for applications
Reliability management platform for high-velocity engineering teams
21-100 employees
Open for applications
$160-190k
+ Equity
More information about location
21-100 employees
Company mission
To help every company buildm ore reliable software.
Role
Who you are
- 7+ years of experience in product marketing, marketing a technical product.Strong knowledge and experience in Growth Marketing strategies, with a proven track record of driving customer acquisition, activation, retention, and monetization.
- Experience leading go-to-market strategies, product launches, and creating product messaging that resonates with enterprise customers.Proven ability to lead and mentor small teams, driving cross-functional collaboration
- Ability to translate customer and market insights into actionable product marketing and growth strategies
- Proficiency in marketing automation tools, CRM systems, analytics platforms, and sales enablement tools
What the job involves
- We are seeking an experienced and strategic Director of Product Marketing to lead the marketing efforts for Gremlin.
- This individual will play a pivotal role in driving product positioning, messaging, and go-to-market strategies while also implementing growth marketing tactics to accelerate customer acquisition and product adoption.
- The Director of Product Marketing will manage a small but dynamic team of three, and work closely with cross-functional teams, including product management, sales, and customer success, to deliver impactful marketing initiatives
- Own the development and execution of product marketing strategies that drive awareness, engagement, and adoption of Gremlin
- Lead competitive market research to inform product positioning, pricing, and go-to-market strategies
- Lead go-to-market efforts for new product launches and feature releases, coordinating cross-functional teams to ensure consistent and impactful execution
- Drive the creation of compelling sales enablement tools, including product collateral, presentations, case studies, and whitepapers
- Ensure the GTM strategy is aligned with the sales team’s needs and market demand to support revenue growth and implement growth-driven campaigns that focus on lead generation, nurturing, and conversion
- Leverage data-driven insights to refine marketing efforts, improve customer acquisition costs, and optimize the user journey
- Partner with product and sales teams to gather feedback, conduct customer interviews, and use insights to inform product enhancements and marketing strategies
- Monitor and analyze industry trends, competitor positioning, and market dynamics to keep the company ahead of the curve
Our take
Web application development requires databases, storage services and other components to work together consistently for the user experience to be smooth. If a single element in this ecosystem experiences downtime, the whole system will suffer, presenting chaotic troubleshooting challenges.
Gremlin designs services that intentionally cause outages and faults within an application system to allow developers to identify weaknesses within the system. The startup's ‘chaos engineering’ services provide a unique perspective over existing troubleshooting startups that focus on analyzing outages as and when they happen.
As opposed to generally 'breaking' systems, Gremlin has developed its 'ALFI' feature to provide personalized attacks. This allows users to locate vulnerabilities in their unique application systems as opposed to general server setups.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2018
$18m
SERIES B
Dec 2017
$7.5m
SERIES A
Total funding: $26.8m
Company benefits
- Medical insurance
- Parental leave
- Home office benefits
- Retirements savings plan
- Outings and events
- Discretionary paid time off
- Referral bonus
Company values
- Our People - People are our critical differentiators. The company strives to treat our people with respect, empathy, and dignity. We expect that our people will treat each other similarly. In both cases, we will assume good intent. All are welcome at Gremlin. We know our differences make us stronger and that our best ideas and contributions can come from anyone at any level
- Collaboration - Gremlin is strongest when we come together as one team with shared goals. Be the glue, not the glitter. But as a remote company, teamwork and collaboration won’t happen by accident. We approach every challenge as a shared challenge. We rely on each other for diverse perspectives and creative ideas. We celebrate our wins as a team
- Results - Be high productivity, low drama. Results matter. To keep our pace, everyone owns the outcomes of their actions and takes action when needed. We reward speed over perfection. We empower each other to iterate and experiment.
Company HQ
Downtown San Jose, San Jose, CA
Articles
Leadership
Josh Leslie
(CEO)Joined Gremlin in 2020 as CEO. Prior to that, they were the CEO and Board member of Cumulus Networks, which they sold ot Nvidia in 2020.
Kolton Andrus
(Co-Founder & CTO)Previously held positions at Netflix as a Senior Software Engineer and at Amazon as a Software Development Manager and Engineer. Additionally, they have experience as a Software Engineer at Mindshare Technologies and Meridias Capital.
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