Digital Marketing Manager, Arena Club
Sports card collecting tech for Web3
Be an early applicant
Sports card collecting tech for Web3
21-100 employees
Be an early applicant
21-100 employees
Company mission
To be the world's greatest destination for passionate collectors.
Role
Who you are
- 2-5 years in digital marketing with a strong track record of driving sales and growth
- Proven experience in digital marketing and e-commerce
- Extensive experience with Google Analytics and other analytical tools
- US professional sports fan
- Trading card collector; hobbyist preferred
- Strong analytical skills with the ability to utilize data-driven insights
- Excellent collaboration and communication skills
- Creative mindset with the ability to ideate and execute compelling marketing strategies
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Experience managing freelancers and third-party vendors
What the job involves
- The Digital Marketing Manager at Arena Club will play a pivotal role in managing and optimizing our marketing strategies to ensure successful flash sales twice a week
- The primary responsibility is to drive 20% month-over-month growth in sales by leveraging various digital marketing tactics including influencer partnerships, email marketing, pay-per-click (PPC) advertising, and more
- Collaboration: Work with brand, digital, product, sales, and customer service teams to align marketing efforts across all business pillars
- Launch Planning: Create compelling sales themes, develop detailed launch plans, and strategize key dates, social media, CRM, and other touchpoints from pre-launch to post-launch
- Sales Analysis: Provide performance insights, create reports for cross-functional teams, and monitor campaign effectiveness to refine strategies
- Creative Campaigns: Collaborate with product and business leads to develop on-brand marketing campaigns that meet business objectives
- Data-Driven Reporting: Build reports from campaign data to guide future marketing efforts
- Site Optimization: Use insights to improve site performance and user experience, increasing conversions
- Creative Deliverables: Oversee production of graphics, videos, and copy to create engaging, high-quality content
- Coordination: Manage projects with designers, influencers, and partners, ensuring clear briefs, feedback, and timely delivery
- Go-to-Market Planning: Lead launch execution, focusing on customer journey mapping and personalization to drive conversions
- Testing: Manage testing before launches to resolve issues and ensure smooth rollouts
- Asset Management: Oversee asset creation for site launches and campaigns, ensuring everything is on-brand
Our take
Co-founded by baseball Hall of Fame awardee Derek Jeter, Arena Club was established in 2021 and certainly has a lot of publicity behind it within the sports community. Rightly so, following the trend of physical businesses moving to digital, Arena Club is transforming the way that trading cards are evaluated and traded within the hobby's community.
NFTs, on-chain valuations, and digital collector showrooms abound, Arena Club received substantial Series A funding in December 22 and will use it to grow its employees and add functionality to its platform.
Arena Club’s Beta success is thanks to the savvy melding of sports talent backing and machine learning technology, allowing for cards to be graded virtually for inclusion and sale on the website. The company is well set to see success, being set within a market estimated to grow by $6.7 billion between 2022 and 2026.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Dec 2022
$10m
SERIES A
Total funding: $10m
Company HQ
Downtown Los Angeles, Los Angeles, CA
Articles
Leadership
Brian Lee
(CEO)Currently Advisory Board Member at Lowell Milken Institute of Business Law and Policy, Founder at Shoedazzle.com, Co-Founder at LegalZoom.com. Previously Co-Founder and CEO at the Honest Company.
Salary benchmarks
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