Head of Communications and Creative Strategy, Magic Spoon
$200-240k
+ Equity
3 days a week in office (Soho)
Healthy and tasty cereal for adults
Open for applications
Healthy and tasty cereal for adults
21-100 employees
Open for applications
$200-240k
+ Equity
3 days a week in office (Soho)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
- 3+ years of people management
- Experience leading in-house creative and organic social teams
- A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store
- Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
- An obsession with brand, creative, and story-telling
- A love of all things food, fitness, wellness, and startups
What the job involves
- We’re looking for a creatively-minded marketing leader to evolve how the Magic Spoon brand shows up as we continue to grow across products and channels. Not only will you be responsible for shepherding our brand look and feel, you will bring it to life by overseeing our internal creative team and brand marketing team across organic social, partnerships, PR, and CX. You’ll be an inspiring leader to a team of 4 and infuse a creative and category-defining spark into all of our marketing efforts
- The role will report to the Chief Commercial Officer
- Own and Evolve how the Magic Spoon Brand shows up
- Define and evolve the brand’s look, feel, and tone of voice, reinforcing our unique POV across all products and channels
- Partner closely with our Head of Growth, Head of Innovation, Insights, & Retail Marketing, and Head of Sales to integrate cohesive storytelling across every channel
- Develop guardrails to ensure consistency across all consumer-facing touchpoints
- Stay ahead of trends by tracking the food & nutrition zeitgeist and creative innovations in the market
- Oversee Brand Marketing Channels
- Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience
- Social: Guide strategy and manage one direct report in content planning and creation for Instagram, TikTok, and emerging platforms
- PR: Set annual PR goals and direct agency partners to maximize impressions and awareness
- Partnerships: Identify and execute meaningful collaborations with brands and individuals
- CX & Community: Ensure brand-aligned messaging across email/social and foster deeper fan engagement
- Lead our Creative Function
- Manage our in-house creative team, delivering high-impact assets across packaging, photography/video, digital, email, and retail
- Oversee freelancers and agencies to expand capabilities as needed
- Own Budgets & Resources
- Set and manage creative and non-working spend budgets across brand and creative pillars, ensuring effective allocation to strategic goals
- Drive Campaign Development
- Concept and guide creative for launches, seasonal moments, and retail expansions
- Collaborate with Growth and Retail Marketing to bring campaigns to life in channel-appropriate ways, driving both buzz and sales velocity
- Partner with Innovation & Insights to turn market and consumer data into campaign opportunities
- Lead & develop your team
- Lead and coach a team of four creatives and brand marketers, fostering a culture of creativity, collaboration, and professional growth while building a category-defining brand
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
Salary benchmarks
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