Paid Social Specialist, Apple
Sports & Entertainment
$104-158.8k
+ Discretionary restricted stock unit awards + Employee Stock Purchase Plan
Office located in Culver City, CA
Personal technology company
Job no longer available
Personal technology company
1001+ employees
Job no longer available
$104-158.8k
+ Discretionary restricted stock unit awards + Employee Stock Purchase Plan
Office located in Culver City, CA
1001+ employees
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- 3+ years of experience in a full-time paid social marketing role, either agency or client-side; experience working on sports brands or major sports leagues preferred
- Expertise in social self-service platforms (e.g. Meta, Snapchat, TikTok, X, etc.)
- Expert understanding of targeting options, optimization levers, creative specs, & testing approaches across all social buying platforms
- Strong understanding of performance-based media optimization and subscription marketing
- Expert-level understanding of marketing attribution & alternative measurement methodologies
- Strong understanding of creator marketing & co-promotion tactics within social platforms
- Detailed knowledge of technical challenges and nuances for mobile in-app across various ad types within social platforms
- Ability to build strategic tailored plans to reach target audiences and deliver media objectives
- Strong data analysis, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
- Proven track record of building close relationships within and across teams
- Excellent social, oral and written communication skills
- Bachelor's degree or foreign equivalent required
What the job involves
- The Services External Marketing team at Apple cultivates awareness and education of Apple's full suite of services and drives new customer acquisition through various marketing channels
- Our growing team is in search of an experienced Paid Social Specialist to work across Apple’s sports and entertainment businesses, including MLS All-Access, Friday Night Baseball, and more
- In this role, you will plan, build, and optimize paid social campaigns end-to-end in self-service social platforms (i.e. Meta, Snapchat, X, TikTok, Reddit, Pinterest, etc.)
- The Paid Social Specialist, Sports & Entertainment will lead active day-to-day management of paid social campaigns for multiple Apple Services businesses
- This work will include development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative needs, data and budget reconciliation, and delivering performance reporting
- You will work hand-in-hand with marketing strategists, creative teams, organic social teams, measurement, analytics and marketing stakeholders to deliver end-to-end execution and performance management of paid social campaigns
- You will demonstrate clear and thorough understanding of social marketing, while delivering strategic campaigns to successfully hit directed critical metrics
- This role will also involve preparing and presenting campaign performance reports to internal stakeholders
- In order to accomplish these goals, you will need to have proven expertise and a dedication to continued education of the comprehensive landscape of social platforms and ad types
Our take
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company HQ
Cupertino, CA
Leadership
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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