It's hard to talk about Dailymotion without mentioning YouTube, but the comparison matters less than it used to. With hundreds of millions of monthly users and a strong presence in Europe, Dailymotion has room to grow without chasing YouTube. Instead, it's leaned into a more differentiated model, one that blends distribution, monetisation, and now creation, offering an alternative in a market crowded with global giants.
This strategy is most visible in Ray, Dailymotion's new in-house ad engine. Ray delivers more precise and more transparent ad performance, giving advertisers a credible option outside walled-garden ecosystems. Its ability to integrate first-part data, contextual targeting, and low-latency delivery puts Dailymotion as not just a video platform, but a rising ad-tech contender at a moment when programmatic video spend keeps accelerating.
Alongside this, the company recently acquired Mojo, further strengthening its shift. With more than 50M downloads, Mojo adds AI-powered creation tools that let users produce, edit, and customize content quickly. Meaning Dailymotion can now support the full creator workflow, helping it attract even more talent and give brands and publishers faster ways to produce personalized videos.
It's not stopping there though, as it's also expanding its reach through Audience Path, a new AI-driven audience intelligence unit built on Ray, and a partnership with Dotscreen brining Dailymotion Pro to Apple TV, Android TV, Samsung, and LG devices. These moves show a company focused not on chasing YouTube, but on building a European alternative defined by strong tech and creator empowerment. The rise of short-form platforms still remain a challenge, but these recent moves sure suggest Dailymotion is shaping a more integrated future for its users.
Steph
Company Specialist at Welcome to the Jungle
