Community Specialist, Strava
Fix Term
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You are a savvy, grassroots marketer who is passionate about community building and engagement
- You are passionate about sport, you have existing strong relationships within the running or cycling communities and have a reputation as a social connector
- You are a self-starter and have the ability to drive projects independently while working closely with the UK Country Lead and UK Associate Community Manager
- This role also requires logistics, tech and budgeting skills, the ability to prioritize pragmatically, come up with an abundance of creative ideas, and most importantly, a love of sport and Strava
- +2 years of experience in marketing or PR
- You speak fluent English
- Experience working cross-functionally and with all levels of management
- Project management experience, with experience executing and handling multiple time-sensitive, cross-functional projects on deadline
- You can support events, create community plans, and know how to drive ideas forward with enthusiasm
- Flexibility to travel to key cities, community hubs and events across the U.K
- Communication and presentation skills
- Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
- You are proficient working with community monitoring software
What the job involves
- This is a fixed term 12 month contract, based in London
- Build and cultivate relationships, both digitally & IRL, with a growing and diverse set of world class creators, club organizers & event organizers in the U.K
- Collaborate with key athletes, creators, club organizers & event organizers to help them get the most out of Strava’s products as they build and engage with their community
- Support and be responsible for key areas on Strava creator, club or event Programs
- Create, innovate and execute initiatives with local creators, club organizers, and event organizers to deepen their platform affiliation, or amplify them on and off-platform
- Measure and report on the impact of your work; communicate these metrics, wins & learnings to the wider team
- Contribute to local UK insights for the Global Team. Contribute on weekly, monthly reports on trends, events, key clubs and influencers, and opportunities and recommendations
- Increase diversity, equity and inclusion for underrepresented creators and communities on Strava and within the industry. Participate in Diversity Dialogues, trainings and apply these practices to all areas of your work
- Take on ad-hoc stretch projects, owning their results from ideation, execution, to reporting - supporting the business where needed
- Support on the build of Strava’s B2B Content Platform - from conception, execution to maintenance
- Create engaging B2B content that informs brands, community clubs and event organizers on how to get the best out of using Strava - use data to measure results and feedback to make constant improvements
- Ideate and execute new ways to engage Clubs and Brands, for instance webinars and online tutorials
- From strategy to execution, lead on producing engaging content for the UK Strava Club and UK Newsletter, that focuses on and surfaces the best Creators, Clubs and Events on Strava
- Develop deep knowledge of Strava’s positioning in the UK market, in order to inform and shape locally impactful strategies that resonate with athletes across the community
- Surface locally relevant ideas to add value to the athletic community
- Lift organic and earned brand awareness by amplifying local word-of-mouth advocacy to drive organic growth in the community
- Lead with empathy, regularly share and request feedback and commit to your own development plan
- Foster connections by putting people first, enrolling & collaborating with members across Strava and understand how to get the best out of others
- Regularly develop Product, Tech and Data skills and expertise
- Establish community relationships and develop connections with a core audience of creators, club organisers and event organizers, primarily in running, cycling or the broader connected fitness and wellness industry
- Recognizing & connecting with the next big creators and club organisers, staying ahead of industry trends
- Influencing the team through clear and concise communication, ensuring timely and relevant updates
- Attentively listen and understand others’ perspectives that support the incorporation of multiple voices
- Experience using data and analytics in the service of larger initiatives — ability to track, analyze and communicate key metrics and business trends
- Experience articulating creator culture and feedback to internal stakeholders; knowledge of the talent and influencer space and the evolving players in the space
- Knowledge of known & emerging social media platforms and how creators create content
- Demonstrate a willingness to learn from other's perspectives and experiences. Practices a growth mindset by being open to new ideas and feedback
- Experience working with cross-functional teams to develop creative partner activations and moments
- Deep passion for Strava and the health and wellness of the world’s athletes; you may not be a creator, but you understand the landscape and believe that high quality and inspiring content is important
- Collaborate with team members to deliver impactful results
- Works with the UK Partner manager to set stretch goals that are aligned with core business objectives
- Seek opportunities to learn and grow individually. Explore self-development initiatives and take advantage of available resources
- Develop skills in prioritizing individual tasks and projects based on your impact and value
- Being decisive and focused - using overall business objectives and product market fit as a filter to decide or work through
Salary benchmarks
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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