PR and Communications Manager, Babylist
$121.4-161.9k
+ Equity + Bonus
More information about location
Online universal baby registry
Open for applications
Online universal baby registry
1001+ employees
Open for applications
$121.4-161.9k
+ Equity + Bonus
More information about location
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You've spent 8-10 years in PR or communications, ideally a mix of in-house and agency (or editorial) time, with enough in-house experience to know what it's like to have real skin in the game
- You're an excellent, independent writer. You can ghostwrite a leadership LinkedIn post or a founder's Substack essay in someone else's voice
- You think in cohesive narratives, not one-off announcements. You can connect a product launch, company milestone, executive perspective, or partnership to a larger story about where Babylist is headed
- You can tell a human story as well as you can tell a tech or product story, and vice versa. You are able to get into real debates about the right angle for us and are able to see around the corner when it comes to press, PR, and comms
- You're plugged into media, ecommerce, and employer branding trends, and you know how to balance the numbers (reach, coverage quality) with what's actually on-brand
- You're comfortable prepping senior leaders for press and standing next to them when it happens, showroom activations, live press moments, and executive visibility work included
- You have real relationships across digital, print, and broadcast media, and know how to land the right placement, Forbes or NYTimes-caliber, not just any hit
- You work East Coast hours and can travel to NYC on short notice You don't need to live in New York, but you need to live in the NY tri-state area and be online and available on East Coast time as well as able to travel at a moment's notice
- You're comfortable with a lot of trust and not a lot of hand-holding. This role reports to a manager who wants to delegate real ownership
- You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next
What the job involves
- Babylist is looking for a hands-on PR & Communications Manager to shape how consumers, media, partners, investors, and prospective leaders understand who we are and where we’re going. You’ll create a proactive communications roadmap that positions Babylist as a category-defining family platform and modern technology company
- Connecting product innovation, business growth, partnerships, leadership perspectives, and cultural moments, you’ll tell cohesive stories about how we build and why it matters to modern families. You’ll own consumer and corporate PR, develop distinctive executive points of view, and match the right leaders with high-impact opportunities across press, podcasts, and industry events. You’ll also lead an awards strategy that strengthens credibility and demonstrates Babylist’s momentum
- Build an integrated PR and communications roadmap across leadership, business growth, product and technology innovation, partnerships, social impact, and workplace culture
- Grow consumer press coverage beyond what our agency partners currently drive
- Amplify our work with celebrity, influencer, and social-impact partners, and turn moments like our past high-profile partnerships into real, sustained coverage
- Build a distinctive thought-leadership platform for Babylist executives through ghostwriting, media opportunities, podcasts, and relevant industry stages
- Land targeted executive placements at the outlets and podcasts that actually matter to our category, not a scattershot pitch list
- Manage our external PR and influencer agency partners day to day, and know when their ideas are worth running with
- Own our corporate comms collateral: team and press pages, press releases, leadership presentations
- Show up in person for press moments and showroom activations
- Partner across Product, Data, Insights, Partnerships, Social Impact, and People teams to proactively identify stories and build a consistent communications pipeline
- Build the internal playbooks that let the rest of the company tell our story consistently
- Own Babylist’s awards strategy, using recognition and external validation as proof points for the company’s broader story
- Establish clear measures of impact across awareness, credibility, quality of coverage, executive visibility, and engagement
- Babylist is on an incredible growth trajectory, and this role is critical to ensuring our story keeps pace with the business we’re becoming
- You’ll shape how Babylist is understood and make sure our story reaches the right audiences in the places that matter, from consumers and media to partners, investors, and prospective leaders
- This is a high-visibility role with direct access to senior executives. You’ll help develop their points of view, advise where and how they show up, and translate company priorities into compelling external narratives
- We haven't built a proactive PR function yet. You'd be the one to build it, not maintain someone else's plan
- Babylist has unmatched reach into what's actually happening with new parents, paired with real tech-company scale. Few places let you tell both stories at once
- You'll report to a manager who wants to hand off real ownership: weekly 1:1s, not day-to-day oversight
- You'll have a direct hand in our highest-visibility moments, like celebrity and creator partnerships and executive press, not just supporting them from the sidelines
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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