Lightricks creates a range of apps that aim to make photo and video editing intuitive and accessible to individuals.
All their apps are free, but offer in-app paid subscription plans that unlock functionality. With 40 million monthly users and over 550 million downloads worldwide, Lightricks gained unicorn status back in July 2019.
Lightricks have recently expanded into creator services through their acquisition of Popular pays (connecting creators with brands). This acquisition is the company's first step towards becoming a single resource for creators and brands alike.
With a growing range of photo and video editing tools such as Facetune, Videoleap and Photoleap which have incorporated facial recognition and generative AI features, the company is well poised to serve the growing demand for intuitive and user-friendly content creation software.
Freddie
Company Specialist at Welcome to the Jungle