Senior Product Marketing Manager, Tide
SME Lending
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More information about location
Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
+ Share options
More information about location
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- Data-first mindset – You love analyzing performance metrics, testing hypotheses, and making data-driven decisions
- Growth-focused – You have experience in conversion optimization and driving in-app engagement
- Digital marketing expertise – You understand user acquisition, A/B testing, and funnel optimization in an app-based environment
- Product marketing experience – You’ve worked with fintech, SaaS, or digital products, crafting and executing successful marketing strategies
- Creative communicator – You can craft clear, compelling messaging that drives action. 🔹 Results-driven – You thrive on hitting targets and continuously improving performance
What the job involves
- We’re looking for a data-driven Product Marketing Manager to own the growth and retention of Credit Flex users. If you’re passionate about driving product adoption through digital experimentation, A/B testing, and in-app engagement strategies, this is the role for you. You can be a key driver of Credit Flex’s success and help small businesses manage their cash flow more effectively
- Optimize user acquisition & retention – Analyze performance data to refine how and where members discover Credit Flex within the Tide app
- Drive experimentation – Run A/B tests on different in-app entry points, messaging, and UX flows to maximize conversion
- Develop new entry points – Identify and implement new, intuitive ways for Tide members to access Credit Flex at the right moment
- Craft compelling user journeys – Create seamless, data-backed user experiences that increase awareness and engagement
- Own in-app communication – Develop targeted, engaging messaging that educates members on the benefits of Credit Flex
- Collaborate across teams – Work closely with Product, Growth, and Data teams to align marketing efforts with business objectives
Salary benchmarks
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$24.7m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $289.3m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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