GTM Engineer, HackerRank

• Connects strategy with hands‑on execution across channels and tools
• Passionate about data, testing, and finding signal in the noise
• Proven track record driving pipeline growth through high‑performing ABM programs
• You bring 5+ years in B2B demand generation or growth marketing (agency or SaaS)
• Hands‑on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.)
• Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results
• Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot)
• Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.)
• Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.)
• Familiar with low‑code and automation tools such as Clay, Make, N8N, or Zapier
• You love turning strategy into scalable, high-performing campaigns
• Experimentation excites you, you test, learn, and double down on what works
• You thrive at the intersection of data, creativity, and collaboration
• Driving measurable growth while keeping customer experience front and center motivates you

Desirable

• The Growth Marketing team is the engine behind pipeline acceleration at HackerRank
• We operate at the intersection of creativity, analytics, and automation, managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity
• As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success
• As our Demand-focused GTM Engineer, you’ll be the driving force that turns marketing strategy into pipeline
• You will own the day-to-day execution of multi-channel demand programs including paid social, ABM plays, email nurture, and direct mail while managing budgets, creative assets, and stakeholders
• You’ll analyze campaign data, optimize performance, and scale efforts to maximize impact
• Execute and optimize full-funnel demand generation programs across paid media and owned channels
• Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies
• Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts
• Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests
• Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed