Marketing Analytics Manager, OwnBackup
3+ days a week in office (Englewood Cliffs, NJ)
Data protection platform
Open for applications
Data protection platform
1001+ employees
Open for applications
3+ days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- We are seeking a dynamic and experienced Marketing Analytics Manager to join our team
- Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
- Minimum of 5 years of experience in marketing operations, data analytics, or a related role, preferably within the software industry
- Proven track record of leading and scaling marketing operations and analytics teams
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Strong expertise in marketing automation platforms (e.g., Pardot, Marketo), CRM systems (e.g., Salesforce), ABM (e.g., 6sense), Chatbot, and data analytics tools (e.g., Looker, Google Analytics)
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
- Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment
- Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives
What the job involves
- This role will be responsible for supporting marketing operations through data-driven insights and analytics
- Skilled in analyzing and optimizing various aspects of marketing campaigns, including demand generation, events, digital marketing, account based marketing (ABM), partner marketing and customer marketing
- Support our Marketing Directors and teams on ad-hoc and standardizing reporting request and analysis
- Lead the development and execution of advanced analytics strategies to drive data-driven decision-making across the marketing organization
- Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns
- Utilize predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization
- Analyze, prioritize, and optimize revenue marketing programs (e.g. Digital Marketing, Events, Campaigns) to continuously maximize conversion rates, pipeline generation, and ROI
- Foster a culture of continuous improvement, innovation, and collaboration within the team
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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