Product Marketing Manager, ezCater
Enterprise Marketing
$115-157k
OTE
Salary includes bonus target. + Stock options
More information about location
Online marketplace for business catering
Be an early applicant
Online marketplace for business catering
501-1000 employees
Be an early applicant
$115-157k
OTE
Salary includes bonus target. + Stock options
More information about location
501-1000 employees
Company mission
To provide businesses with access to high-quality and fast corporate catering, 24/7.
Role
Who you are
- 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases
- Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences
- Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions
- Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization
- Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses
- Experience working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions
- Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans
- Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces
What the job involves
- We’re adding a Product Marketer to our Enterprise Marketing team to support our product-led growth, self-serve, and Enterprise Admin Controls
- You will own go‑to‑market, competitive intelligence, and growth for this area, driving adoption, expansion, and revenue impact of Admin Controls across Enterprise Accounts
- You are a master storyteller with strong collaboration skills and deep experience partnering with product, sales, CS, and marketing teams to create compelling narratives that enable sales to win more deals
- This role requires a strategic thinker who analyzes and incorporates data and customer insights
- Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations
- Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders
- Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners
- Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion
- Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights
- Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently
- Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention
- Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement
Our take
ezCater is an online marketplace app that provides catering options for businesses, working with food providers who enter their menus onto the app for customers to browse. ezCater sends each store its orders and handles customer service while the food providers fulfil the orders.
ezCater profits by charging a small commission on all orders that restaurants fulfil. The company counts JLL, RingCentral and the San Francisco 49ers among its customers. It previously fuelled expansion through acquisitions such as online catering platform GoCater in 2018 and MonkeySoft Solutions in 2019.
ezCater has enjoyed strong growth so far, in part by focusing on meal deliveries to a growing hybrid workforce as an employee benefit. It has been eyeing an IPO for some time, though these plans are yet to come to fruition. In the meantime, it has continued to develop its technology and unveiled a new supplier diversity program to uplift small businesses owned by underrepresented groups.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$100m
SERIES D
Apr 2019
$150m
SERIES D
Total funding: $433.9m
Company benefits
- Unlimited Vacation
- Stock Options
- Medical & Dental Insurance
- Subsidized MBTA Passes
- 401k Match
- Stocked Kitchen
- Company Outings
- Parental Leave
- Cupcakes
Company HQ
Financial District, Boston, MA
Leadership
Stefania Mallett
(Co-Founder & Director)Former CEO of the company. Studied at MIT before spending 20 years in leadership positions at firms including IntraNet, Taskmail, More than Words, and InSite Marketing Technology.
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