Principal Insights Analyst, Riot Games

• 7+ years in marketing analytics, growth marketing, or lifecycle marketing roles, with direct experience in email/push and campaign performance measurement
• Proven track record in using data to optimize marketing strategies and drive measurable impact
• Expertise in A/B testing, segmentation, and performance marketing analytics & attribution including modeling postback event flows, ad platform signal ingestion/return, and attribution models (probabilistic vs. deterministic) with implications to reporting
• Strong understanding of CRM systems, email marketing platforms, and analytics tools (e.g., Google Analytics, Tableau, Looker, Braze, or equivalent)
• Strong understanding of MMPs (mobile measurement) technology and mobile attribution
• Familiarity with measurement and optimization approaches for full funnel, multi-channel campaigns
• Proficiency in SQL and a statistical programming language (e.g., Python, R)
• Excellent communication skills, with the ability to translate data into actionable recommendations for creative and strategic partners
• Comfortable operating in a new, evolving function with a mix of strategic vision and hands-on execution
• For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players
• We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Desirable

• Riot's PubSports team is building a new function for email and campaign analytics to enhance player engagement and retention
• We're seeking a Growth Marketing Analytics Lead to establish and scale our measurement, optimization, and forecasting for email, push, and multi-channel campaigns
• This role will provide analytical rigor to marketing efforts, informing data-driven strategies for player growth
• As the first in this function, you'll lay the groundwork for capturing, analyzing, and applying insights to boost Riot's global reach
• You'll collaborate with Growth Marketing Leads, global publishing, and game product managers, reporting to a senior Pubsports lead
• Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics
• Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing
• Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement
• Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts
• Collaborate with CRM and data teams to refine targeting and personalization strategies
• Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility
• Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention
• Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset
• Present insights and recommendations to senior stakeholders in clear, actionable narratives
• Define analytics best practices, tools, and reporting standards for this new function
• Establish tracking, tagging, and data hygiene processes to ensure accuracy and consistency