Senior Product Marketing Manager, CaptivateIQ
New Products
$130-205k
OTE
Salary dependent on location
3 days a week in office
Commission management platform
Job no longer available
Commission management platform
201-500 employees
Job no longer available
$130-205k
OTE
Salary dependent on location
3 days a week in office
201-500 employees
Company mission
To modernise the world of incentive compensation in the hope that people will feel more connected at work if there is greater transparency in how they are rewarded for their efforts.
Role
Who you are
- 5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience
- Experience launching new products and driving GTM strategy
- Experience working closely with Product Management, Marketing and Sales
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
- Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
- Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
- Data-driven mindset, with the ability to measure and iterate on success
- Driven, resourceful, and motivated to go the extra mile to help teams succeed
What the job involves
- As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new and emerging products as we bring them to market
- This high-impact position combines strategic ownership with cross-functional collaboration. You’ll partner early on with our product team to develop product and GTM strategy, own positioning and messaging for new products, and work alongside sales and marketing to jump-start and grow revenue for our evolving product suite
- You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value
- Product Launches & GTM Strategy: Own new product launches —partnering early with Product, Marketing, and Sales to shape product and GTM strategy, craft compelling messaging, positioning, and launch tactics that accelerate growth
- Sales Enablement & Commercial Strategy: Lead enablement for new products along with key personas and competitors, equipping sales with the right collateral, insights, and training to drive revenue
- Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product
- Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies
- Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction
- Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity
- Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond
- Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows, potentially helping companies make savings on the $800 billion spent each year to manage commission processes. Its no-code SaaS should improve both the efficiency and accuracy of existing legacy processes, providing a much-needed tech overhaul to the sector.
The founding team has real experience with the often over-complicated and cumbersome process of managing commission payments and is joining a raft of companies like UiPath and Celonis in capitalizing on the need to automate sales and finance workflows. CaptivateIQ, founded in 2017, has seen an impressive 600% year-over-year growth and is used by big-name clients like Hopin and ClassPass, attracting healthy investment. This suggests the company is laying firm groundwork in a growing and promising industry.
CaptivateIQ has been smart to keep the platform general enough to apply to any organization needing a performance-based compensation plan. The company's broad customer acquisition and regular funding injections paired with the need for new, robust incentive programmes for scattered and remote workforces has helped CaptivateIQ reach Unicorn status.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents 🇺🇸
- Unlimited vacation days and quarterly mental health days so you can recharge 🇺🇸
- $1,000 to explore your dream destination on your work anniversary 🇺🇸
- $500 annual professional development stipend to continue growing and learning 🇺🇸
- $500 home office stipend to decorate your home office 🇺🇸
- $1,000 caretaker stipend to make sure our parent colleagues are being supported 🇺🇸
- Virtual team lunches to keep you connected 🇺🇸
- 401k plan to participate in and save towards the future 🇺🇸
- Newest hardware and tools for the job 🇺🇸
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent 🇺🇸
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(CTO)Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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