Senior Product Marketing Manager, Smartling
$130-170k
More information about location
Translation & content localization platform
Job no longer available
Translation & content localization platform
201-500 employees
Job no longer available
$130-170k
More information about location
201-500 employees
Company mission
Smartling's mission is to move the world with words.
Role
Who you are
- 5+ years of Product Marketing experience and are preferably Pragmatic Product Marketing certified
- Past experience at a B2B enterprise software/technology company
- An ability to understand complex technology and translate it into consumable marketing messaging
- Taken a product from concept to a successful launch for at least one product
- A love for numbers and data, but are also comfortable making decisions with incomplete information
- Skill at analyzing disparate information and formulating coherent hypotheses and priorities
- Graduate degree in Marketing
- Excellent written and verbal communication skills
- Interest in language, culture, and global content
- Strategic thinker. Translates high-level strategies into practical implementation strategies
- Self-starter.Demonstrated ability to take initiative and work in a self-directed manner
- Entrepreneurial and flexible, with a problem-solving approach
- Detail Oriented. Supremely well organized with attention to detail
- Strong analytical thinker. “If there is a problem I have a solution” attitude
- Team Player. An ability to thrive in a fast-paced environment and effectively work cross-functionally
- To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background
What the job involves
- Our growing Marketing team is seeking an experienced Product Marketer. You will make data-driven decisions to move the team and product forward to achieve company goals while developing the strategy for messaging, promotion and sales of our products.
- You will be closely working with the product, sales and marketing teams to develop and refine the product’s market position, go to market activities and effectively communicate product benefits to the broader market.
- You will be charged with crafting competitive differentiation, messaging for product features and launches, and driving feature adoption from existing customers.
- Through qualitative and quantitative market assessments, you will become the market and customer expert, and use these insights to inform the product roadmap
- Develop and execute go-to-market plans for new features and products
- Create sales enablement materials that clearly articulate the value of our solutions
- Craft messaging and product positioning to clearly articulate the value of the brand and products to increase our market share
- Together with the product team, educate both internal and external stakeholders on our product features and their enterprise business value through release notes, product briefs and web pages, webinars, newsletters and new media
- Assess the market landscape, provide market analysis, identify target markets, define ideal customer profiles and buyer personas, and conduct competitive analysis for product differentiation and positioning
Our take
Smartling leverages a network of professional translators and AI translation software to enable companies to connect locally with audiences anywhere, through any channel. Over the last few years, the company has emerged as a real market leader.
The appeal is obvious: since a company’s online presence is unlimited by geography, it shouldn’t be limited by language. The advantage of an offering like Smartling is that it doesn’t just loosely translate meaning like a browser would, but can also translate impact. As fast growth companies scale internationally and bring their brand message to new markets, this kind of service can prove crucial.
The roll call of customers is proof of the startup's success, with the likes of Shopify, Lyft, Tinder, Samsung, H&M, Mastercard, and plenty of others all taking advantage of its platform. Smartling has raised substantial funding and achieved a strong rate of growth which is still accelerating - all boding well for its future.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2021
$160m
GROWTH EQUITY VC
May 2014
$25m
SERIES D
Total funding: $227.2m
Company benefits
- Equity
- Flexible vacation & PTO
- Health Benefits
- Generous Maternity/Paternity Leave
- 401k Retirement Planning
- Commuter Benefits
- Remote Hires
- Employee Referral Bonus
Company HQ
Garment District, New York, NY
Leadership
Jack Welde
(Founder & President)Former CEO of the company. Began their career in the US Air Force. Former SVP of Product at eMusic, former COO/CTO of SheSpeaks, and former COO at RunTime Technologies.
Bryan Murphy
(CEO)Director at MadCap Software, PlayPower and JEGS High Performance.
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