Senior Marketing Operations Manager, GitLab
Platforms
One DevOps platform
Job no longer available
One DevOps platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- This position requires an experienced professional who can work independently on complex problems while providing strategic input on marketing technology decisions that impact team and departmental results
- Extensive experience with Asana (or similar), with demonstrated success in implementing and designing scalable templates, designing workflows, and establishing integrations that enhance cross-team collaboration and operational efficiency
- Pathfactory content experience optimization, buyer journey analytics, and content scoring to enhance lead nurturing and sales enablement
- Allocadia experience managing marketing budgets, and ROI measurement with advanced configuration of budget hierarchies and automated approval workflows
- Marketo (or other MAP experience) proficiency including campaign design, segmentation, API integrations, and multi-channel orchestration
- Experience with AI-powered marketing technologies and implementation strategies
- Experience leading educational initiatives and driving technology adoption across teams
- Excellent analytical and problem-solving skills
- Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders
- Ability to work successfully with little guidance while managing complex, cross-functional initiatives
- Strong capacity to model organizational competencies and contribute to high-performing team dynamics
What the job involves
- The Senior Marketing Operations Manager is a strategic and technically-focused role that drives marketing operational excellence through platform administration, AI strategy facilitation, process optimization, and cross-functional collaboration
- Full administration and strategic management of Asana as the marketing team’s primary project management platform, driving standardized workflows and governance frameworks across all departments. Enable and optimize team adoption by designing scalable project templates, conducting platform assessments, and establishing integrations with business-critical tools to enhance cross-team collaboration and operational efficiency
- Own day-to-day administration of Allocadia marketing performance management platform, including user management, system configuration, data imports, and troubleshooting technical issues across marketing teams. Drive platform adoption through hands-on training, process documentation, and integration management with existing marketing technology stack, ensuring seamless data flow between Allocadia and other business systems to support comprehensive marketing performance analysis
- Responsible for platform administration of PathFactory content experience platform, including content library management, content track optimization, visitor journey setup, and troubleshooting technical issues
- Drive Marketing AI strategy and facilitation across the organization, leading regular knowledge sharing sessions and coordinating AI implementation initiatives
- Influence marketing operational excellence by modeling best practices in marketing automation and data governance, providing technical guidance to cross-functional stakeholders, and ensuring on-time delivery of quality results for strategic marketing initiatives
- The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively
- Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $435m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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