Associate Director of Lifecycle & Retention Marketing, Insider Inc.
$125-150k
Plus annual bonus
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$125-150k
Plus annual bonus
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Proven expertise and a track record of success in lifecycle and retention marketing, with experience in a leadership role
- Extensive experience in email marketing, from strategy to execution, with experience optimizing automated, triggered, and ad hoc campaigns to drive engagement, conversion, and retention
- Proficiency with major ESPs and CRM/lifecycle marketing platforms, such as Iterable (preferred) or similar tools
- Deep passion for lifecycle and retention marketing, with a commitment to staying current on industry trends and best practices
- Data-driven mindset for making strategic decisions, identifying key consumer segments, defining team prioritization, and identifying actionable next steps for campaigns
- Experience managing and mentoring direct reports
- Familiarity with subscription-based business models is a plus
What the job involves
- Business Insider is hiring an Associate Director of Lifecycle and Retention Marketing to join our Growth Marketing team
- This role will focus on driving engagement, conversion, and retention among our core audience—transforming casual readers into loyal subscribers
- Business Insider is for people who are driven, optimistic and always looking forward
- As the Associate Director of Lifecycle and Retention Marketing, you will drive strategies to guide audiences through the user lifecycle, expanding our engaged audience and growing our loyal subscriber base
- Our Growth Marketing team takes a results-driven, data-focused approach to engaging, converting, and retaining our target audience
- In this role, you will be instrumental in achieving our company’s key objectives: driving loyal, repeat visitors and growing our subscription business
- We prioritize collaboration, communication, and teamwork, ensuring we support one another to achieve success
- You will lead email marketing efforts and collaborate closely with the product team on product-led growth initiatives and retention pricing strategies to maximize subscriber LTV and revenue
- You will oversee the strategic direction and execution of key projects while managing a small team responsible for campaign production
- This highly visible, cross-functional role will take ownership of existing high-impact email and retention programs while spearheading exciting new initiatives that drive meaningful business growth
- This role reports directly to the VP, Growth Marketing and sits on the Growth Marketing, Subscriptions team
- This position is based in our New York City HQ with a periodic in-office presence
- Lead the end-to-end strategy and execution of email marketing, including triggered lifecycle journeys, automated news alerts, newsletters, and ad hoc campaigns across all funnel stages. Stay ahead of industry trends, emerging technologies, and best practices to optimize performance and drive continuous innovation
- Utilize deep expertise in customer segmentation and data analytics to develop, optimize, and scale lifecycle marketing campaigns that are timely, relevant, and personalized to drive growth across the entire user journey
- Collaborate cross-functionally with Marketing, Product, Data, and Analytics teams to develop and optimize strategies that enhance engagement, foster loyalty, boost subscriber conversion rates, and maximize lifetime value
- Partner closely with the Product team on product-led growth initiatives to enhance subscriber retention, reduce both voluntary and involuntary churn, and increase lifetime value through initiatives like onboarding experiences, price testing, and other retention & loyalty programs
- Partner with the Editorial team to gain a deep understanding of our editorial strategy and continuously refine how we leverage content to engage, retain, and convert our audience—optimizing initiatives to be more personalized, automated, and data-driven
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
Salary benchmarks
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