Senior Product Marketing Manager, NinjaOne
MSP
$150-180k
Salary only applicable to CA and CO candidates
More information about location
Endpoint IT management platform
Job no longer available
Endpoint IT management platform
1001+ employees
Job no longer available
$150-180k
Salary only applicable to CA and CO candidates
More information about location
1001+ employees
Company mission
To simplify IT operations by automating real-time visibility, security, and control over all endpoints.
Role
Who you are
- You bring 5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP-focused technology
- With over 3 years spent in the MSP space, you’ve developed a strong understanding of its business model, challenges, and buyer personas required
- Crafting compelling messaging and executing go-to-market strategies is a skill you’ve honed throughout your career, complemented by strong presentation skills and experience delivering impactful presentations to all levels
- You’ve collaborated closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation
- Translating complex technical concepts into clear, accessible messaging is something you excel at
- Your experience managing cross-functional projects in dynamic environments has driven consistent results
- Data-driven decision-making is second nature to you, supported by your strong analytical background and market research experience
- Building and scaling processes comes easily to you, ensuring they’re streamlined and efficient
- You’re naturally drawn to coaching and supporting both sales and customer teams, always approaching it with patience and empathy
- Helping others understand the intricacies of the MSP world is something that excites you, and you believe in the power of relationship-building to drive success
- Recognized as a thought leader in the MSP space, you’ve consistently used your market influence to elevate both the company and yourself
- Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
- Bonus points if you professionally fluent in German, French, or Japanese
What the job involves
- As a Senior Product Marketing Manager, you will develop and execute go-to-market strategies to drive adoption and revenue growth for our MSP-focused solutions
- You'll craft differentiated positioning, create compelling messaging, and equip sales with the tools needed to convert Managed Service Providers into long-term customers
- Working cross-functionally with product, sales, demand generation, and enablement teams, you'll ensure our solutions resonate with the MSP community and align with market needs
- Reporting to the Director of Product Marketing, this role requires a passion for the uniqueness of the MSP space, exceptional interpersonal skills, determination, a teacher's heart, and the ability to work independently while collaborating closely with sales and other NinjaOne teams
- Develop and refine clear, differentiated messaging for MSPs, ensuring alignment with market needs, pain points, and business objectives
- Act as the voice of the MSP market, gathering insights from customer feedback, win/loss analysis, and competitive intelligence
- Work closely with the product and upstream PMM teams to translate technical product capabilities into compelling, value-driven solutions tailored for MSPs
- Identify opportunities to enhance existing MSP offerings or create new segment-specific bundles
- Conduct market opportunity analysis to identify growth opportunities for MSP-focused solutions
- Own MSP-focused product launches, ensuring alignment between product, marketing, and sales to drive awareness and demand
- Develop MSP-specific ideal customer profiles (ICPs) and create clear targeting strategies
- Partner with demand generation to design and optimize MSP acquisition and retention campaigns
- Create MSP-focused sales enablement content, including pitch decks, solution guides, competitive battlecards, and objection-handling frameworks
- Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP-focused solutions
- Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning
- Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers
- Leverage your expertise as a thought leader in the MSP space, shaping market narratives and influencing industry conversations to elevate NinjaOne’s brand presence and solidify its position as a market leader
- Position NinjaOne as a thought leader in the MSP space by developing and promoting content, such as whitepapers, blog posts, and webinars
- Collaborate with industry analysts, media, and key MSP influencers to elevate market visibility
- Speak at MSP-focused industry events and conferences to strengthen NinjaOne’s brand presence
- Continuously analyze market trends, competitive positioning, and MSP buying behaviors to refine messaging and strategies, while presenting your findings to key stakeholders
- Track KPIs to measure the effectiveness of marketing efforts and optimize strategies accordingly
- Build and scale streamlined processes to ensure efficient creation and delivery of messaging, making it second nature to adapt as market needs evolve
- Other duties as needed
Our take
NinjaOne is an IT endpoint management platform that offers comprehensive solutions for managing and securing endpoints in an organisation's IT infrastructure.
The platform helps enhance security measures and ensure optimal performance across various endpoints through a variety of products from vulnerability patch management to cloud backups for multi-tenants. It is also able to protect users logging into IT systems remotely, making it a valuable option to the large roster of companies embracing remote work.
Since founding in 2013, NinjaOne has grown both its team and customer base substantially, and now serves the like of NVIDIA, Nissan and HelloFresh. A influx of funding has also allowed the company to hyper-focus on its customer support, especially in remote form, and continue to develop its products and automations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2025
$500m
SERIES C
Feb 2024
$231.5m
SERIES C
Total funding: $761.5m
Company HQ
Waller Creek District, Austin, TX
Leadership
Sal Sferlazza
(Co-Founder & CEO)Co-Founder and member of the Board of Directors for Boostlingo. Founder and Principal for LaunchCapital.co. Previously co-founded other companies including Realm Interactive/NCsoft and PacketTrap/Quest Software.
Christopher Matarese
(Co-Founder, President & CFO)Serial entrepreneur. Co-founded Boostlingo, Launch Capital, Anchor and Bandera.
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