Vice President of Product Marketing, Automation Anywhere
$270-290k
+ Discretionary Bonus + Equity
More information about location
Enterprise AI agents for business processes
Posted today
Enterprise AI agents for business processes
1001+ employees
Posted today
$270-290k
+ Discretionary Bonus + Equity
More information about location
1001+ employees
Company mission
To democratize automation and create a better future for everyone, liberating people from mundane, repetitive tasks, and allowing them more time to use their intellect and creativity.
Role
Who you are
- The ideal candidate will be a strategic and creative leader who can articulate our product's value proposition, drive market awareness, and accelerate our growth in a competitive landscape, while shaping the strategic direction of our core product portfolio across AI and automation technologies
- The successful candidate must possess the ability to translate complex concepts into clear, succinct messaging, bring a deep understanding of the AI and automation industries, demonstrate strong leadership capabilities, and have a proven track record of delivering high-impact marketing programs and product launches
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- 10+ years of experience in product marketing, with at least 5 years in leadership roles
- Proven track record of successfully bringing software products to market, preferably in the automation or AI domain
- Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics
- This leader should possess strong strategic thinking skills, with the ability to prioritize high-impact opportunities and approaches. Equally important, they should be hands-on, willing to dive into execution to test and refine their strategies
- Strong analytical skills with the ability to translate data into actionable insights and recommendations
- Excellent communication skills with the ability to articulate complex concepts clearly and concisely
- Demonstrated leadership capabilities with experience leading and developing high-performing teams
- Creative thinker with a deep curiosity and a passion for innovation that drives business growth
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
What the job involves
- We are seeking an exceptional VP of Product Marketing to lead our global product marketing strategy, positioning, and go-to-market efforts
- This role requires building strong cross-functional partnerships with product, sales, solutions engineering, community & learning, and marketing teams to create long-term value for our customers and business
- Providing leadership, mentorship, and guidance to a team of product marketers, fostering a culture of collaboration, innovation, and excellence, with a focus on strategic pricing alignment
- Developing and executing comprehensive product marketing strategies to drive awareness, demand, and adoption of our products
- Collaborating closely with product management, sales, marketing, and other cross-functional teams to define product positioning, messaging, and competitive differentiation, leveraging insights from win-loss analysis
- Leading market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies, with a focus on delivering value to our customers
- Developing high-impact marketing collateral, including sales enablement materials, battle cards, product pitch materials, demos, website content, and thought leadership content, highlighting competitive advantages
- Driving the creation of compelling content assets such as datasheets, product videos, and blog posts to educate and engage prospects and customers, emphasizing the value proposition and ROI of our solutions
- Partnering with the demand generation and campaigns teams to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth
- Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and driving continuous improvement, including analysis of program impact on conversion rates and revenue growth
Our take
Although technology is supposed to save labor, often it doesn't feel like it, with the average desk worker stuck carrying out an increasing number of repetitive manual tasks just to make their growing software stack function. Enter Automation Anywhere, a provider of robotic process automation (RPA) software designed to handle tedious repetitive functions, freeing teams for more productive work.
RPA is a highly competitive field, with firms like Celonis attracting vast amounts of funding and Microsoft beginning to bundle RPA functionality with its business packages. What helps Automation Anywhere stand out is its use of AI to discover the processes that can be automated within a company, a task that is usually carried out by expensive consultancy firms. This has allowed Automation Anywhere to grow a huge client base, including the likes of the NHS, Dell and Staley Black & Decker.
Fueled by partnerships with Microsoft, AWS, and PwC India, Automation Anywhere is accelerating its leadership in AI-powered automation. These collaborations allow the company to deliver cutting-edge solutions and aid in its continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Passion: Driven by curiosity, a sense of adventure, and joyful perseverance, Passion is first on our values list. Only the passionate can change the world because they keep trying until they get it right
- Innovation: Every employee offers creative skills and ideas to delight our customers. We are comfortable questioning accepted wisdom and moving on when we hit bumps in the road. We feel empowered to be bold, take action, solve problems
- Customer First: We all have internal or external customers and are responsible for their experience and success, anytime, anywhere. Proactive, trusted advisors, we exemplify caring, loyalty, and commitment
- One Team, One Goal: Our best ideas take shape when we are approachable, inclusive, accessible, respectful and easy to work with. We share thoughts and plans to gain support and agreement. We jointly establish a common goal to work toward
Company HQ
North San Jose, San Jose, CA
Articles
Leadership
Mihir Shukla
(Co-Founder & CEO)Previously the Director of Engineering at E2Open and Infoseek, and a Consultant at Netscape.
Neeti Mehta Shukla
(Co-Founder & Social Impact Officer)Previously a Marketing Research Consultant for Intuit. They are also a Limited Partner at Kalaari Capital and CXXO Champion for CXXO.
Rushabh Parmani
(Co-Founder & Chief Customer Officer)Before co-founding Automation Anywhere they were a Software Engineer at Siebel Systems.
Ankur Kothari
(Co-Founder & COO)Previously a member of the Core Group in Siebel Systems. Since co-founding Automation Anywhere, they have been a CRO, COO, CSO and Chief Customer & Strategy Officer before becoming COO in 2023.
Salary benchmarks
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