Customer Growth Marketer, GoCardless
International
Plus equity
1+ day a week in office
Making payments easier for everyone
Be an early applicant
Making payments easier for everyone
501-1000 employees
Be an early applicant
Plus equity
1+ day a week in office
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- Experience : 4+ years of experience in B2B Marketing
- Drive : Data and results-driven
- Languages : English, French (must), and Spanish ideally
- Success : Experience in creating and implementing successful customer engagement and growth campaigns
- Communication & Content Creation: Strong communication & copywriting skills with the ability to craft engaging and effective content
- Mindset : Autonomous, proactive, with an international mindset and strong business acumen
- Approach : Pragmatic and has the passion to measure the impact of one’s work
- Knowledge : Excellent understanding of marketing trends and tools/ tech stack (webinar platforms, email automation, etc.)
- Organisation : Strong organisational skills with attention to detail
- Agility : Proven ability to work under tight deadlines with limited resources
- Values : Aligns to GC’s values. Positive attitude and team player who thrives in a fast-paced, hyper growth environment
What the job involves
- As a Customer Growth Marketer - International, you will drive customer engagement and create value through lifecycle marketing programs in North America, Australia, New Zealand, France, and Spain
- This individual contributor role focuses on engaging existing customers and unlocking growth opportunities to generate more revenue
- You'll ensure the right customers are targeted with effective, scalable programs to drive growth
- Ideal for a growth-focused marketer experienced in content creation and autonomous campaign management, this role requires continuous optimization based on data-driven insights
- Reporting to the Head of Demand Generation - International, you'll collaborate with internal teams, including Customer Success, the Head of Customer Demand Generation - Self-Serve Merchants, regional General Managers, and the sales organization
- Your goal will be to drive product engagement & usage, align marketing with commercial objectives to boost revenue opportunities
- GTM plan : Execute strategic marketing initiatives to drive customer engagement, product usage, and growth from the existing customer base
- Campaigns : Develop targeted campaigns to boost product adoption and engagement across multiple channels. Analyze performance metrics to assess their impact on activation, usage, and engagement. Tailor campaigns for local markets as needed to address specific regional requirements
- Communication & Engagement : Ensure continuous communication with merchants throughout their lifecycle to maintain engagement. Design strategies that keep all merchants regularly hearing from us to encourage ongoing product use
- Event Management : Plan, coordinate and execute company events (webinars, conferences, trade shows, etc.) to support customer engagement and growth objectives
- Revenue & performance : Drive the revenue impact of programs. Make sure the right channels are used and closely monitor which programs are working
- GTM alignment: Collaborate with Customer Success Managers and Account Directors to align marketing strategies with customer growth objectives
- Internal Collaboration : Work closely with teams across North America, Australia/New Zealand, and Europe, along with RevOps, PR, Brand Comms, Content, Product Marketing, Partner Marketing, and Customer Advocacy to ensure a cohesive and relevant marketing plan
- Tactics : Identify the most impactful tactics to increase product adoption, drive engagement, and accelerate usage growth, such as feature adoption and volume of transactions
- External Collaboration : Coordinate with external agencies to deliver key activities like webinars and live events that enhance customer engagement
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in key regions, processing over $35B annually for 80,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022.With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
45% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 9 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.3m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Company HQ
Clerkenwell, London, UK
Articles
Leadership
Hiroki Takeuchi
(CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. After a number of years as co-founder, Matt left to start Nested.
Matt Robinson
(Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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