Director of B2B Marketing, Wagmo
$160-200k
+ Equity
3+ days a week in office
Pet insurance and wellness plans
Open for applications
Pet insurance and wellness plans
21-100 employees
Open for applications
$160-200k
+ Equity
3+ days a week in office
21-100 employees
Company mission
To bring pet parents the confidence they need to give pets the care they deserve.
Role
Who you are
- If you possess expertise in developing and executing effective B2B marketing strategies, along with the drive and ability to build from scratch, we want to talk with you
- The ideal candidate will have a passion for growth opportunities and a love for dogs and cats
- 7+ years of B2B Marketing experience, with strong proficiency in B2B2C marketing programs and strategies
- Experience in a high-growth startup environment
- Proven track record of developing and executing successful brand awareness campaigns that target employers
- Demonstrated ability to lead and shape compelling content strategies aligned with brand voice, engaging target audiences through LinkedIn, blogs, podcasts, and company website
- Expertise in creating marketing materials and strategies that effectively communicate product value propositions for diverse buyers/stakeholders/audiences
- Experience building B2B marketing functions and/or strategies from early stages
- Proficiency in account-based marketing (ABM)
- Successful history of developing and delivering go-to-market plans
- Exceptional written, verbal, and interpersonal communication skills
- Ability to work cross-functionally with product, sales, and customer success teams
- Strong executive presence, communicating with passion and creative thinking
- Self-starter capable of juggling multiple priorities in a fast-paced, dynamic, and often ambiguous environment
- Problem-solving aptitude with the ability to craft strategic and tactical solutions
- Data-driven decision-making approach focused on customer needs
- Not afraid to get your hands dirty with day-to-day tasks to get things done
- Obsession with driving a best-in-class experience for both employer partners and end users
What the job involves
- Wagmo's Director of B2B Marketing will develop and lead Wagmo's B2B marketing strategy
- This key role will be responsible for multiple go-to-market programs, including building brand awareness and consideration with our B2B employer segments, developing marketing acquisition and lifecycle initiatives, driving sales enablement, and owning the voice of our customer
- Additionally, they will spearhead awareness and consideration campaigns targeting end users, particularly during open enrollment periods
- Develop and implement Wagmo's B2B marketing roadmap to position Wagmo as a valuable voluntary benefit for employers
- Create and execute a playbook to drive marketing programs that increase corporate adoption of plans as employee benefits
- Boost engagement among our customers' employees
- Manage the marketing budget, allocating resources for maximum ROI
- Lead content strategy and brand voice, focusing on website, blogs, podcasts, and other channels
- Oversee field marketing strategy, including conferences and events
- Collaborate with executive team to prepare for events and speaking engagements
- Use analytics to gather insights aimed at refining lead generation, conversion, and engagement marketing programs
- Deliver regular reports to the executive team on key marketing performance, pacing updates, and test results
- Stay updated on effective tactics, tools, and partners to improve conversions, retention, and product uptake
- Monitor industry trends and apply insights to develop innovative marketing approaches
- Manage external agencies and partners to maximize impact and drive accountability of results
Our take
Wagmo is a pet wellness company with a tech-first approach, designed to cater to the needs of new pet parents with a range of wellness and insurance plans.
The company provides two primary pet health plans: Wagmo Insurance for emergency care and Wagmo Wellness for routine pet maintenance. Backed by the National Speciality Insurance Company, Wagmo connects pet parents with budgeting tools, reliable veterinary care providers, and trustworthy advice, ensuring pets receive the care they deserve. These are provided to individuals on subscription or as a employee benefit through the workplace.
The Wagmo-Rover partnership marks a significant stride in Wagmo's mission to improve pets' and owners' lives. By teaming up with the largest online pet care marketplace, Wagmo expands its influence, granting discounted access to top-tier pet care for partner organization employees. This collaboration underscores Wagmo's commitment to responsible pet care and signals a bright future, as the company continues to innovate and collaborate to meet global pet owners' evolving needs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2023
$8.9m
EARLY VC
Jul 2021
$12.5m
SERIES A
Total funding: $24.4m
Company benefits
- Equity in the company
- Company paid medical premiums for employee-only plan (3 out of 4 medical plans)
- Dental, vision, voluntary life, short term disability and long-term disability
- Commuter assistance
- Company paid Wagmo pet wellness and insurance plans through monthly reimbursement
- Unlimited paid time off
- 12 weeks parental time off
- 401k
- Company wide open feedback model
Company HQ
Greenwich Village, New York, NY
Articles
Leadership
Christie Horvath
(Co-Founder & CEO)Graduated from Harvard Business School with a Master of Business Administration. Served as the Vice President of BlackRock for 6 years before founding Wagmo.
Alison Foxworth
(Co-Founder)Graduated from The Wharton School with a Master of Business Administration. Previously worked in Advisory Services and Financial Insurance at BlackRock. Also served as the Director at Garrison Investments Group.
Salary benchmarks
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