Senior Paid Search Associate, Brooklinen
$72-98k
Plus equity
More information about location
2 days a week in office (Brooklyn, NY)
Luxury bedding and loungewear
Be an early applicant
Luxury bedding and loungewear
101-200 employees
Be an early applicant
$72-98k
Plus equity
More information about location
2 days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- This role is perfect for you if you are a proactive, quick learner who is innovative and excited to join one of Brooklinen’s highest-performing channels
- 2+ years of experience in paid search
- An expert in Google Ads/Microsoft Ads and Excel
- E-Commerce/B2C search marketing experience
- An analytical and performance-driven mindset with a strong understanding of growth marketing KPIs
- Strong presentation skills and experience in a client-facing role
- Excellent communication and collaboration skills
- An ability to manage workflow and work autonomously
- A hardworking and ambitious mindset
- Experience with Looker/BI tools is a plus!
What the job involves
- We’re excited to be looking for a Senior Associate, Paid Search to join our team in Brooklyn, NY
- Reporting into our Senior Manager, Growth Marketing, you will serve as an important strategic partner, optimizing our search strategy to drive significant business impact
- Oversee the day-to-day performance of our Google and Microsoft Ads campaigns. This includes analyzing results and independently optimizing key elements such as campaign structure, keyword strategy, bids, budgets, landing pages, audience targeting, and ad copy
- Track KPIs for search marketing, distill insights from campaign data, and provide regular performance reports to the team
- Stay informed about changes in search marketing technology and trends and provide recommendations on innovative strategies and optimizations for search marketing campaigns
- Work closely with the E-commerce and Creative teams to gather campaign needs, submit creative briefs, and ensure creative assets are aligned with campaign objectives
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company, and it currently has plans to open 30 stores by 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company values
- Amazing Products: Qyality is our top priority. We use the most luxurious materials and partner with top caliber factories
- Better Experience: We believe shopping should be simple and hassle-free, so we've curated an experience to offer only the best options
- A Personal Touch: Our emphasis is on service and we strive to make a product that is exactly what you are looking for. Don't see it? Just ask
- Efficient Supply Chain: Did you know sheets retail for up to 10x what they cost? By removing layers of unnecessary cost, we deliver the best possible value to you
Company HQ
Dumbo, NY
Articles
Leadership
Rich Fulop
(Co-Founder)After studying at New York University, Rich worked for 3 years as an Associate at Gain Capital, before a year at Bernstein Global Wealth Management. In August 2013, he left his role at NBC Universal to co-found Brooklinen, where he works as CEO.
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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