Paid Search Growth Strategy Manager, Vivid Seats
$120-150k
+ Equity and bonus
3 days a week in office
Ticket exchange and resale platform
Be an early applicant
Ticket exchange and resale platform
501-1000 employees
Be an early applicant
$120-150k
+ Equity and bonus
3 days a week in office
501-1000 employees
Company mission
To empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- Deep understanding of Google Ads and SEM automation including bid strategy optimization, audience layering, and advanced account architecture
- Advanced analytical fluency with strong SQL skills and comfort working with large datasets and experimentation frameworks
- Strategic mindset with the ability to translate data and testing results into business decisions
- Proven ability to influence across marketing, analytics, product, and executive leadership
- Clear and confident communicator who can articulate strategy and motivate partners
- Passion for live events and the role performance marketing plays in connecting fans to experiences
- A proactive mindset toward embracing, experimenting, and integrating AI tools to drive efficiency, elevate your work, and contribute to a culture of innovation
- Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification
What the job involves
- Vivid Seats is hiring a Paid Search and Growth Strategy Manager to help shape the future of our search program
- This role focuses on strategy, experimentation, and measurable growth
- Our team manages daily execution
- This role sets direction, builds the testing roadmap, and ensures decisions are grounded in strong analysis
- You will report to the Paid Search leader and act as a strategic partner in defining priorities, evaluating performance, and identifying meaningful growth opportunities
- Develop and maintain a clear growth roadmap aligned to revenue and profitability goals
- Identify structural opportunities across bidding, segmentation, audience strategy, creative approach, and landing experience
- Evaluate auction dynamics and competitive behavior to inform investment and market share decisions
- Drive initiatives that improve acquisition and retention efficiency
- Build and scale a disciplined testing framework rooted in clear hypotheses and measurable outcomes
- Prioritize high value experiments and define success before launch
- Maintain a constant appetite for innovation while holding a high bar for proof
- Ensure every major initiative is supported by structured testing
- Use SQL and large datasets to uncover opportunity and diagnose performance shifts
- Design tests that withstand scrutiny and apply sound statistical reasoning
- Distinguish correlation from causation and quantify true impact
- Translate findings into clear business recommendations
- Collaborate closely with Engineering, Data Science, Analytics, and Product to improve customer experience across Vivid Seats digital platforms
- Analyze customer behavior across web and mobile experiences including attribution and conversion optimization
- Communicate insights and recommendations through concise summaries and direct collaboration
- Influence outcomes without direct ownership of execution
- 30 days in
- Build a deep understanding of account structure, bidding strategies, attribution model, and key revenue drivers
- Assess current testing roadmap and identify immediate opportunity areas
- Establish strong working relationships across Analytics, Engineering, Product, and Data Science
- 90 days in
- Launch high priority experiments with clearly defined success metrics
- Deliver structured analysis on competitive positioning and auction dynamics
- Refine segmentation and audience strategy based on early findings
- 180 days in
- Demonstrate measurable improvements in acquisition efficiency and revenue growth
- Institutionalize a disciplined testing framework adopted across the search program
- Influence broader marketing and product strategy through data driven insights
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- The Basics: We’ve got you covered with a variety of health, dental and vision packages to meet your needs: BCBS PPO, HSA and HMO plans, mental health and telehealth programs.
- Your Future: We care about what’s ahead for you. From competitive retirement and savings programs, to continuing education opportunities, and rewarding performance incentives, our goal is to grow your future in meaningful and sustainable ways.
- Recharge: We know employees who refresh, restore, and take time for life’s significant moments enjoy their work and are more productive. PTO, mental health days, and maternity/paternity policies give you the flexibility to make the most of your planned time off.
- Winning Together: We celebrate wins and stay connected as a team. Our teams are recognized in company-wide town-halls, hackathons, and product demos and enjoy in-office happy hours, holiday and summer events, and company sponsored sports leagues and competitions.
- Health = Happy: We are committed to a healthy lifestyle. We cover gym membership fees, host wellness weeks, provide plenty of nutritious snacks, cater smart choice lunches, provide access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces where mindfulness can thrive.
- Convenient: We make work a little easier, providing hybrid working arrangements at accessible office locations. When you are in the office, you’ll have the tools (company provided laptops, monitors, software), room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company HQ
West Loop Gate, Chicago, IL
Leadership
Stan Chia
(CEO)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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