Content Marketing Manager, Relex
Account-Based Marketing
Supply chain & retail planning platform
Open for applications
Supply chain & retail planning platform
1001+ employees
Open for applications
1001+ employees
Company mission
To increase adaptability and efficiency in the consumer goods value chain
Role
Who you are
- 3-5 years of experience in content marketing, preferably within B2B, SaaS, or technology sectors
- Strong understanding of best practices in ABM strategy and how targeted marketing can be leveraged in a B2B context
- Strong writing and editing skills, with the ability to work on short timelines associated with ABM activities
- High social intelligence that translates into strong mentoring skills, with a passion for knowledge sharing and the ability to coach non-writers on copywriting best practices
- Proven track record of creating engaging, high-quality content for industry-specific audiences
- Demonstrated ability to take initiative in building new content processes and fostering team collaboration
- Excellent communication and project management skills, with the ability to manage multiple projects simultaneously
What the job involves
- We’re seeking a talented writer to join our Content Marketing team as an ABM Content Marketing Manager and take on a pivotal role expanding content capabilities within our Account-Based Marketing (ABM) team. This is a new role, best-suited to an experienced, self-motivated professional with a clear vision for how work collaboratively with ABM managers to 1) develop and implement scalable production processes, and 2) shape messaging for key audiences across various industries
- In addition to producing high-quality, industry-focused content, our new ABM Content Marketing Manager will also upskill and continuously coach ABM managers on how to craft the most effective, personalized messaging for their target accounts
- Success in this role will require 1) the ability to deliver impactful content on the short timelines required of ABM activities, but also 2) the experience to build a streamlined framework for collaboration and production scalability that achieves wide adoption by the ABM team
- This is a unique opportunity for a motivated professional to define, own, and implement their vision for how content marketing can elevate the ABM strategy at RELEX
- Develop industry-specific content for ABM ‘Lighthouse’ campaigns, including white papers, guides, thought leadership articles, blogs, and personalized messaging
- Partner closely with ABM managers and subject matter experts to create tailored content for high-priority accounts, ensuring it resonates with target audiences
- Build and implement processes to enhance collaboration between the ABM and Content teams, improving workflow efficiency and content impact
- Provide ongoing coaching and mentorship to ABM managers on writing style and correctness, audience awareness, and messaging approaches/techniques to elevate the overall quality of copy across the team
- Stay up to date with industry trends and ensure content aligns with business objectives and current market needs
- Collaborate with cross-functional teams, including sales, product marketing, and design, to maintain consistent messaging and brand alignment
- Drive innovation by integrating Artificial Intelligence (e.g., ChatGPT) into content creation processes to supplement and enhance the ABM team’s content development efforts
Salary benchmarks
Our take
Relex offers a software platform deployed by retailers to help decide which products to buy and when. Using AI-driven demand forecasts, and by automating retail supply chains, grocers are empowered to meet consumer demand whilst reducing food waste.
Retail food waste accounts for a good chunk of the millions of tonnes of food wasted each year, contributing a significant amount to global greenhouse gas emissions. With Relex, retailers can greatly reduce their own impact to this problem - which is becoming increasingly attractive in the wake of accelerating environmental concerns.
Boasting a valuation in the billions, and serving renowned clientele such as Lidl, Marks & Spencers, and WHSmith, it is clear that Relex has found its place in the market. The company has been investing in refining its product so it can better meet retailers’ changing supply chain needs, including with the addition of new AI tool Relex-GPT, designed to make its clients operations even more efficient.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2022
$526.6m
GROWTH EQUITY VC
Feb 2019
$200m
GROWTH EQUITY VC
Total funding: $759.3m
Company benefits
- Hybrid, office and fully remote options (hybrid and office as standard)
- Health Insurance, Occupational Health Services and Employee Assistance Programme
- Modern offices with free snacks, drinks and a warm welcome for dogs
- Two paid charity days every year for volunteering
- An annual bonus
- Two paid team days every year
Company values
- The customer is a friend: We have close and honest relationships with our customers. We’re working for the same goal, and our customers’ success is a shared victory
- The colleague is a friend: Our smart colleagues are always there for help and support when needed. We don’t foster internal competition – instead, we share the triumphs (and failures) together
- Life is supposed to be fun: We’re serious about what we do, but we don’t take ourselves too seriously. We’re constantly facing exceptional new challenges that put our skills to the test, and we have fun while solving them
- Put an end to stupid things: As a high growth company, we are constantly adjusting our ways of working to adapt to an ever-changing environment. We’re allowed to test out new ideas, keeping those that we find add value and putting aside those that don’t
- We provide measurable value: We’re highly driven to deliver the best solutions to our customers. Our work has a positive, direct, and measurable impact on our clients’ businesses, increasing sales and efficiency while decreasing food waste and CO2 emissions
Company HQ
Pasila, Helsinki, Uusimaa
Articles
Leadership
Johanna Småros
(Co-Founder)Formerly worked as both Director and CMO for the company. Before this, spent nearly 7 years at Helsinki University of Technology as a Researcher.
Michael Falck
(Co-Founder)Formerly acted as President of the North America branch of Relex. Has experience in Research at both Helsinki University of Technology and Eindhoven University of Technology.
Mikko Kärkkäinen
(Co-Founder & CEO)Previously acted as Project Manager for Helsinki University of Technology and as a Supply Chain Consultant for Sedecon Consulting.
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