Marketing Operations Manager, Omnidian
$110.5-150k
+ Quarterly Bonus + Stock Options
Solar energy performance platform
Be an early applicant
Solar energy performance platform
201-500 employees
Be an early applicant
$110.5-150k
+ Quarterly Bonus + Stock Options
201-500 employees
Company mission
To protect and accelerate investments in clean energy through innovative technology, passionate teams, and an amazing customer experience.
Role
Who you are
- Experience: 5-8 years of experience in marketing operations in a B2B environment. Proven expertise with CRM systems (Salesforce required), marketing automation platforms (e.g., HubSpot, Marketo), and data analytics tools (e.g., Tableau, Power BI). Expertise in management of data and warehousing / organizing for efficiency (in Google Drive or similar) is preferred
- Technical Proficiency: Familiarity with Account-Based Marketing (ABM) tools and omnichannel strategies. Knowledge of data privacy regulations and compliance best practices
- Marketing Support: Past experience with event sponsorships, contracting, and activations a big plus. Design acumen (Adobe) is a bonus
- Analytical Skills: Strong ability to turn data into actionable insights, with a track record of driving measurable improvements in marketing performance
- Collaboration: Excellent communication skills, with the ability to work effectively across departments and influence stakeholders
- Growth Mindset: A proactive learner who stays ahead of industry trends and continuously seeks to improve processes
- Strategic Thinkers: You see the big picture and align day-to-day operations with long-term goals
- Data-Driven: You use data to inform decisions and validate strategies
- Collaborative: You build strong relationships and foster alignment across teams
- Innovative: You’re always looking for new ways to solve problems and improve outcomes
- Empathetic: You strive to understand perspectives and create solutions that meet diverse needs
- Tenacious: You tackle challenges head-on and see them through to completion
What the job involves
- Now is your chance to showcase your talents as the Manager of Marketing Operations at Omnidian
- Here, you’re not just optimizing processes—you’re building the future of how we connect with and support our customers
- If you’re searching for a role where you can make a tangible impact, drive measurable results, and align your expertise with a mission-driven company, you’ve found it
- This is your opportunity to join a forward-thinking, fast-growing B2B organization that’s transforming the renewable energy sector
- Backed by industry leaders and internationally recognized by Deloitte for our growth, Omnidian is at the forefront of innovation, and we’re looking for someone to take our marketing operations to the next level
- If you’re strategic, data-driven, curious, and ready to build systems that scale, we’d love to connect
- You should be seeking to solve difficult problems, thrive in a collaborative, startup / growth-stage environment, and have experience driving marketing success within the B2B sector
- As the Manager of Marketing Operations, you’ll ensure that our marketing systems, tools, and data processes align seamlessly with our growth strategy
- Your work will drive efficiency, provide actionable insights, and ensure the success of integrated campaigns
- That deliver value to both customers and the company
- You’ll report to the VP of Marketing and work side-by-side with the content and paid media leads, while collaborating closely with cross-functional leaders and the entire go-to-market team
- Marketing Technology Management
- Develop and manage an overall marketing operations strategy and the processes to support the marketing and GTM goals of the organization
- Oversee the marketing technology stack, ensuring seamless integration of tools such as CRM, marketing automation, and analytics platforms
- Manage our website and use WordPress and SEO expertise to ensure a high-performing site with an exceptional UX/UI
- Implement and maintain systems to optimize lead scoring, nurturing, and data management
- Partner with IT and third-party vendors to ensure data security and compliance with privacy regulations (e.g., GDPR, CCPA)
- Process Optimization and Collaboration
- Develop and refine marketing workflows that enhance efficiency, scalability, and team alignment
- Establish clear documentation and training programs to ensure team members can effectively use marketing tools
- Act as the bridge between Sales and Marketing to optimize lead handoff and pipeline management
- Data and Analytics
- Develop robust dashboards and reports to track KPIs such as lead quality, conversion rates, CAC, LTV, and campaign performance
- Conduct data analysis to identify trends, patterns, and opportunities for optimization and improvement within marketing campaigns and strategies
- Provide actionable insights that inform strategic decisions and improve marketing ROI
- Regularly audit and clean marketing and lead data to ensure accuracy and consistency
- Campaign Support and Innovation
- Collaborate with cross-functional teams, including sales, client success, and BI, to ensure alignment of marketing operations initiatives with business objectives
- Lead event marketing planning, budgeting, logistics, and execution; and report on success metrics that inform future event support
- Partner with the broader marketing and data teams to support the execution of data-driven campaigns, including case studies, webinars, etc
- Analyze campaign performance and provide recommendations for optimization
- Introduce innovative strategies to improve audience engagement and pipeline growth
- Performance and Accountability
- Strengthen and improve the effectiveness of the overall lead flow process to eliminate waste/leakage, accelerate accuracy and speed to assessment
- Closely manage the marketing operations budget, ensuring resources are allocated effectively across tools and initiatives, and always to budget
- Define and monitor metrics for success, building detailed performance reports to inform leadership
- Work cross-functionally to align marketing processes with broader business goals
Our take
As one of many options in the move to decarbonize our energy grid, solar power has shot up in popularity in recent years. However, one issue that may discourage investment in solar systems is the lack of post-purchase performance management and analytics options.
This is where Omnidian steps in, with solutions for solar owners and operators - as well as investors with solar portfolios - to monitor and service their systems for maximum performance and ROI. A key component of the company's offering is in predictive, rather than reactive, maintenance, which is proven to reduce costs. It also supplies a performance guarantee where Omnidian will cover the shortfall if a system generates less than 95% of its forecasted annual energy.
With its rather unique approach to the solar market, Omnidian has gained a lot of attention and investment thus far and has been steadily expanding its operations since founding in 2015. Funding in 2023 will support further technical innovation; with plans to provide improved transparency into portfolio performance, job site status, and active remediations to clients. A B Corp certification lends it further credence as a trusted solar solution.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 6 rounds)
Oct 2023
$25m
LATE VC
Sep 2021
$33m
SERIES B
Total funding: $82.2m
Company benefits
- Generous time off
- Flexible hours
- 401k
- Paid parental leave
- Stock options
- Education reimbursement
Company values
- We Delight Our Clients - We delight our clients by solving real problems our clients are experiencing in the real world, and by removing friction and roadblocks in our clients’ journey with Omnidian
- We Trust Our Teammates - We trust our teammates to ask for help fast, identify opportunities, and respond quickly. Together, we win
- We Invest In Our People - Our employees are our most valuable resource, so we invest in their professional and personal growth, provide formal and informal mentorship, and prioritize internal candidates for opportunities
- We Reward Results - We know it takes collaboration and the courage to speak up to drive great results, faster than the competition. We reward thoughtful collaboration, courage, and measurable results
- We Treat Everyone With Dignity And Respect - Both inside Omnidian and outside our company
- We Behave Ethically And Honestly - We are honest and truthful in all of our dealings and we do not deliberately mislead or deceive others by misrepresentations, overstatement, partial truths, selective omissions, or any other means
Company HQ
Central Business District, Seattle, WA
Articles
Leadership
Mark Liffmann
(CEO & Co-Founder)Member of the Board of Advisors for TUUSSO Energy. Was Director of the E2 Pacific Northwest Chapter of Environmental Entrepreneurs, and VP of Sales, Marketing and Business Development at Clean Power Research.
David Kenny
(COO & Co-Founder)Former Senior Director of Fleet Operations for Sunrun. Was Director of Project Development at Metrus Energy and Associate in Project Development at Fotowatio Renewable Ventures.
Ray Szylko
(CSO & Co-Founder)Was Managing Director and Advisory in Financial Services at KPMG for 6.5 years. Before that, worked as Managing Director for RS Consulting and Senior VP at Bank of the West.
Brad Davis
(CMO & Co-Founder)Former Chief Marketing Officer and EVP at Opus Bank. Was CMO for SunPower Corporation, and previously Chairman of the Board of the Retail Advertising and Marketing Association at the National Retail Federation.
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