Product Marketing Manager, Gloat
$130-150k
3 days a week in office (SoHo, NYC)
Workforce agility platform
Be an early applicant
Workforce agility platform
101-200 employees
Be an early applicant
$130-150k
3 days a week in office (SoHo, NYC)
101-200 employees
Company mission
To rethink the modern workforce, to bring startup agility to the world’s biggest enterprises, and to put employees in the best position to achieve anything.
Role
Who you are
- 5+ years of relevant work experience in product marketing- we’re looking for someone who’s a strong communicator, great at analyzing information and pulling out relevant insights, and who’s able to understand different personas and tailor message and collateral accordingly
- Effective track record of collaborating with cross-functional teams. In this role, you’d work with Product, Customer Success, Data Science, and B2B Sales teams to create GTM strategies and campaigns
- Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
- Stand out verbal and written communication skills
- Strong project management and organizational skills
- Curiosity - a desire to understand our buyers and the challenges they face, as well as the growing and changing competitive market
- Previous start-up experience is a huge plus
- Bachelor’s degree or equivalent experience
What the job involves
- Gloat’s marketing team is the voice of our brand—driving awareness, demand, and engagement across every stage of the customer journey
- We combine creativity with data to tell powerful stories and fuel global growth
- This is a high-impact, high-visibility role reporting to the Director of Product Marketing
- In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Sales, and Customer Success to deliver business-driving go-to-market initiatives
- Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for Gloat’s current products and upcoming product launches
- Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver Gloat’s value proposition to customers and prospects
- Product Launch Activations & Campaigns - Maximize impact of Gloat’s product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy
- Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.)
- Competitive Intelligence - Research and understand the competitive landscape and Gloat’s competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life
- Product Insights & Case Study Development - Work collaboratively with Gloat’s Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively
- Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs
- Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings
Our take
Today's workplaces often limit employees to a single skill due to closed silos and rigid hierarchies. Internal job boards traditionally have incredibly low engagement, with many agreeing that searching for external jobs is far easier.
Gloat is challenging this with their AI-driven digital platform that connects employees with internal opportunities which cater to their broader range of skill sets. Gloat’s focus on employee's skills and how this will translate to other job opportunities within a business, provides an interesting niche in the market.
Backed by leading investors, including Generation Investment Management and Accel, the company's substantial funding allows it to focus its efforts on accelerating expansion and further innovation of its platform's current and future capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-27% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$90m
SERIES D
Jun 2021
$57m
SERIES C
Total funding: $188.4m
Company HQ
SoHo, New York, NY
Leadership
Ben Reuveni
(Co-Founder & CEO)Studied Business Administration and Computer Science at The Interdisciplinary Center before joining the IDF as a Systems Engineer. Left the IDF after four years and joined IBM's Professional Services in 2008. They were promoted to Solutions Architect in 2011. Founded Gloat in 2014.
Danny Shteinberg
(Co-Founder & CPO)They co-founded Gloat in 2014, and has acted as its CMO and CPO ever since.
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