Marketing Manager, Paper
Customer Lifecycle Marketing
Unlimited tutoring for all school students
Be an early applicant
Unlimited tutoring for all school students
1001+ employees
Be an early applicant
1001+ employees
Company mission
To ensure equal access to academic support for all students—no matter their circumstances.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in lifecycle marketing, performance marketing, or campaign management, preferably within SaaS or the educational technology industry
- Proven track record of driving engagement and retention through targeted marketing strategies
- Experience with marketing automation platforms, CRM systems, and analytics tools to track performance and optimize campaigns
- Strong understanding of B2B marketing, including customer lifecycle marketing, segmentation, and customer retention strategies
- Excellent communication and project management skills, with the ability to manage multiple campaigns and initiatives concurrently
- Data-driven mindset with the ability to analyze marketing performance metrics and adjust strategies to optimize outcomes
- Creative thinker with a knack for crafting compelling, user-centric narratives that drive engagement and loyalty
- Strategic & Analytical Mindset: Ability to link marketing initiatives to business outcomes and customer success metrics, particularly in complex, relationship-driven environments
- Strong Collaborative Skills: Ability to work effectively with cross-functional teams, aligning efforts across Sales, CX, and Product Marketing to deliver cohesive, impactful campaigns
- Customer-Centric Storytelling: Ability to create engaging content and narratives that resonate with existing customers, fostering trust and long-term loyalty
- Results-Oriented: A proactive, results-focused attitude, comfortable working in a fast-paced environment and managing multiple projects to achieve measurable business growth
What the job involves
- We are seeking a dedicated Program Designer for our Guided Results-Oriented, Weekly High-Impact Tutoring (GROW) program
- This role is crucial for developing and overseeing HIT programs that meet the educational goals of school districts and address the individual needs of students
- The ideal candidate will leverage their project management expertise and deep understanding of educational environments to effectively support customers through the design and execution of a successful program
- As the Customer Lifecycle Marketing Manager, you will play a key role in driving customer engagement, activation, and retention
- Collaborating closely with Sales, CX, and Product Marketing, you will design and implement strategies that enhance product usage, boost customer satisfaction, and foster loyalty
- Your efforts will ensure customers realize the full value of Paper's solutions, driving renewals and growth
- This role centers on lifecycle and performance marketing, optimizing customer engagement at every stage—from onboarding to active use and renewal—keeping customers connected and invested in Paper's products
- Develop and implement a comprehensive customer lifecycle marketing strategy that focuses on increasing product usage, engagement, and retention across key customer segments
- Work closely with the CX and Product Marketing teams to identify opportunities for engagement at different stages of the customer journey, from onboarding to expansion and renewal
- Build targeted, data-driven campaigns designed to boost user activation, drive value realization, and support retention goals
- Create, manage, and execute lifecycle marketing campaigns that span multiple touchpoints (email, in-app, webinars, etc.) to drive product awareness, adoption, and engagement among existing customers
- Use customer segmentation and behavior insights to create tailored marketing campaigns that drive higher engagement and improve retention
- Ensure that each campaign is aligned with key milestones in the customer journey and school year, delivering the right message at the right time
- Work with Product Marketing to create customer-facing materials that effectively communicate product value, features, and best practices, aligning with customer success goals and ongoing product enhancements
- Collaborate with content, design, and product teams to produce compelling resources, including product guides, tutorials, case studies, and activation campaigns
- Develop strategies to engage users at risk of churn, identifying key triggers and executing re-engagement campaigns to increase retention and renewal rates
- Use customer insights and feedback to continually refine engagement and retention strategies, adapting campaigns based on performance metrics and changing customer needs
- Partner with Sales, CX, and Product Marketing to ensure alignment between marketing efforts and customer success goals, creating seamless customer experiences that foster long-term loyalty
- Collaborate on broader customer-facing brand campaigns to enhance overall brand awareness and deepen customer relationships
- Track, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data-driven insights to optimize campaigns and improve customer engagement and satisfaction
- Continuously test and refine marketing efforts to increase activation rates, customer retention, and upsell opportunities
Application process
- End Date: October 31, 2025
Our take
Paper is an online tutoring platform that partners with schools and districts in Canada and the US to offer on-demand tutoring for students in need, while offering part time work and extra income for qualified teachers and tutors.
As the EdTech space becomes more and more lucrative (and thus, competitive) it’s interesting that Paper focuses on going straight to schools rather than consumers. In theory, it’s a much tighter and limiting market, but this in turn makes it free for all students, and these very same sales-cycle limitations may actually offer better long term prospects.
The strategy has been working for Paper in any case. It’s attracted enough VC investment to give it unicorn status, and after rebranding from from GradeSlam to Paper in 2020, increased its tutor headcount more than tenfold in just one year.
While huge 2020-21 growth was no doubt boosted by the pandemic’s impact on in-person schooling, there’s plenty of scope for more. The public education system is under immense strain in in the US, where overworked teachers and underserved students are a topic of great discussion. By offering help to students, relief to teachers, and earnings to tutors, Paper could be on to a winning formula.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2022
$26.3m
SERIES B
Jan 2022
$25.9m
SERIES B
Total funding: $65.2m
Company benefits
- Paper is a remote-first company
- Annual company-wide meetup
- Opportunity for career development with a fast-growing company
- A unique opportunity to make an impact by making education more equitable
- Stipend to help support the growth of your home office
- Unlimited access to tutoring for children of Paper employees
- All eligible employees receive comprehensive healthcare benefits including health, vision, and dental
- Generous and flexible vacation policy
Company values
- Selflessness wins - You put the needs of students above all else.
- Positivity wins - You choose to approach each scenario with a positive attitude.
- Integrity wins - You approach your decisions, your work, and your communication in an honest way.
- Tenacity wins - You have a relentless pursuit of victory.
- Creativity wins - You're creative and unique in your own path to victory.
- Excellence wins - Internalizing these philosophies in a state of unmatched excellence.
Company HQ
Milton Park, Montreal, QC
Articles
Leadership
Philip Cutler
(CEO)Founded and was President of Canadian tutoring company Laurus Educational Services from 2010 to 2014 before launching Paper. Served as a Counsellor for the City of Westmount from 2013 to 2021, focusing on Public Works and Innovation.
Roberto Cipriani
(COO & CTO)Software and web development specialist. Organizer for the Montreal CTO Meetup and Montreal EdTech Meetups, and a technology advisor to McGill University and mentor for Founder Fuel and X-1 accelerators
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