Director of Content Marketing & Strategy, ActiveCampaign
$187.2-228.8k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$187.2-228.8k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 10+ years of marketing experience, 6+ of which is content marketing and strategy experience, preferably in a high-growth environment
- Experience with a wide range of content formats produced for both organic and non-organic purposes. You probably have experience with SEO content, editorial content, and multimedia (podcasts/video)
- Excellent writer and even stronger editor. You can take a writer’s work and hone in on exactly the elements that need to change, then deliver that feedback in a way that helps the writer improve their work for next time
- Love for storytelling and matching content to specific stages of a customer’s purchase process
- Ability to articulate visual needs and brainstorm ideas with photo editors, graphic designers, and video producers to create content with a strong visual impact
- Updating voice and tone guidelines to make sure that ActiveCampaign presents similarly across all of its platforms
- Excellent project management skills, with the ability to create/manage an editorial calendar and report on the results of content marketing
- Experience with Craft CMS, Adobe Analytics, Asana, and other content marketing-related systems is a plus
What the job involves
- As ActiveCampaign’s Director, Content Marketing & Strategy, you’ll manage the team responsible for creating compelling content that attracts new audiences, converts people into customers, and supports the overall customer lifecycle
- Your team’s work will include original research that advances ActiveCampaign’s market positioning, content that drives results in organic search, and content that supports acquisition, onboarding, and expansion initiatives
- You’ll join a company with a library of traffic-generating content and an appetite to invest in content strategy and design
- Today, the bulk of content-related traffic comes from ActiveCampaign’s blog; but you’ll expand content to move beyond the blog as the primary content channel
- This isn’t your typical lead gen, gated content role; you’ll play a role in content that touches the entire customer lifecycle
- Manage the creation of original content of various types (e.g., original research, thought leadership articles, blog posts, long-form assets, videos, website copy etc.)
- Execute big-picture original research projects, launching marquees content with first-party data
- Create and manage an editorial calendar with content targeted at multiple funnel stages
- Work with writers to edit and give feedback on their work
- Aligning content to ActiveCampaign’s annual plan, campaign strategies, and external communication strategies
- Developing compelling content that is personalized to key audiences for ActiveCampaign
- Collaborate with key stakeholders across Marketing, Sales, Customer Success, and Product teams and other team members to produce high-quality content to achieve growth objectives
- Manage external freelancers and agencies to accelerate the pace of shipped work
- Measurement and optimization of content marketing efforts on a regular, ongoing basis
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company values
- Iterate everything, always
- Pursue growth with gratitude
- Create wow
- Cultivate inclusion & diversity
- Make the customer a hero
- Start with trust
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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