Marketing Manager, Spire Global

• The ideal candidate will be a collaborative leader, working closely with internal content teams, external marketing agencies, and various departments to ensure a cohesive and impactful digital presence for our global enterprise
• A bachelor’s degree in marketing, business, communications, or a similar field
• 5+ years of progressive experience in digital marketing, with a focus on managing paid advertising campaigns
• Proven ability to create and execute successful digital advertising strategies
• Expertise in HubSpot for marketing automation, CRM, and analytics
• Proficiency in the Microsoft Office Suite
• Previous experience with Google Analytics (GA4)
• Experience using a project management platform like Wrike, Asana, Trello, or Jira

Desirable

• We are seeking a highly motivated and experienced Marketing Manager to lead our global digital advertising initiatives on the Demand Generation Team
• This critical role will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various platforms, with a strong focus on Google Ads, LinkedIn Ads, and other emerging advertising channels
• Manage paid advertising campaigns on platforms like Google Ads and LinkedIn Ads to boost brand visibility, generate leads, and acquire new customers. This includes everything from keyword research and ad copy creation to optimizing landing pages, setting bidding strategies, and running A/B tests
• Collaborate with internal teams, including content creators, to ensure ad creatives and brand messaging are consistent across all digital channels
• Serve as the main point of contact for external marketing agencies, managing relationships, upholding brand guidelines, and ensuring strong campaign performance
• Work cross-functionally with various departments such as Sales, Product, and Business Unit Leaders to align digital marketing initiatives with broader business objectives
• Analyze and report on key metrics, providing actionable insights and recommendations to continuously improve performance
• Oversee and allocate digital marketing budgets to maximize ROI
• Stay current with the latest trends in digital marketing, advertising, and marketing technology
• Use project management software to track progress, organize tasks, and ensure timely completion of projects