Enterprise Growth Marketer, Hightouch

• If you’ve been a lifecycle marketer who thrives on pipeline impact, an SDR who wants more strategic ownership, or a creative systems thinker, this role is for you
• 3–5 years of experience in a revenue marketing, lifecycle marketing, SDR, or email marketing role at a B2B SaaS company
• Strong sequence and copy skills: Proven ability to write effective outbound and nurture sequences that drive replies, engagement, and conversion. You know how to craft a compelling subject line, write concise email copy, and handle live email threads with prospects
• Marketing automation proficiency: Hands-on experience using tools like HubSpot, Outreach, Salesloft, or similar platforms to build audiences, trigger sequences, manage journeys, and track performance
• Audience and positioning instincts: Ability to take a target persona and value proposition and translate them into messaging that resonates
• User journey thinking: You can conceptualize when and how to message people based on their lifecycle stage, engagement signals, and triggers
• Data-driven and experimental: Comfortable running A/B tests, analyzing sequence performance, and using conversion data to iterate on strategy
• SDR experience (optional): Direct experience as an SDR or BDR gives you the intuition for what messaging actually books meetings and what gets ignored

Desirable

• We’re looking for a Growth Marketer to own the systems and sequences that convert marketing-generated leads into qualified pipeline
• This role sits at the intersection of sales development, email marketing, and AI-powered automation
• You'll be responsible for ensuring every lead from a demo request, form submission, event, or campaign gets the right follow-up at the right time
• You’ll own lead management using AI systems to build customer journeys and convert leads to pipeline, email marketing end-to-end, and nurture operations
• With the objective to improve conversion rates across the funnel
• Over time, you’ll also build out automated outbound as a net-new channel, creating triggered campaigns based on business priorities and intent signals
• This is a high-impact, execution-heavy role for someone who loves iterating on messaging to develop compelling sequences and journeys, working inside marketing automation platforms, and obsessing over conversion metrics
• AI-Powered Lead Management: Own the end-to-end follow-up process for demo requests, form submissions, and event leads. Build and optimize sequences in Unify to convert qualified demos to opportunities and increase MQL-to-S1 conversion rates across all lead sources
• Email Marketing & Nurture: Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch. Write, test, and iterate on copy and strategy to drive engagement and conversion
• Marketing Activity Follow-Up: Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity. Ensure all leads are enrolled in the right Unify or HubSpot sequences, and continuously iterate on messaging and strategy based on performance data
• Product Overage Enforcement: Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers
• Automated Outbound: Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data—developing automated outbound as a net-new pipeline channel
• A/B Testing & Optimization: Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics
• Reporting & Analytics: Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline. Use data to identify what’s working and prioritize what to test next
• Cross-Functional Collaboration: Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs, aligned messaging, and feedback loops between marketing automation and sales execution