Senior Manager of Industry Marketing, Circle
Payments
$160-207.5k
More information about location
Digital dollars for global prosperity
Open for applications
Digital dollars for global prosperity
1001+ employees
Open for applications
$160-207.5k
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- 10+ years of experience in industry marketing, strategic go-to-market, or product marketing, ideally with a background in payments, banking, or financial infrastructure
- Deep knowledge of the payments ecosystem including how value flows across issuing, acquiring, and money movement networks
- Experience partnering with sales or Business Development teams to influence deals and drive revenue outcomes
- Strong cross-functional instincts. You know how to align product, marketing, and go-to-market teams behind a shared vision
- Proven ability to develop clear, differentiated messaging and positioning for complex, technical products
Desirable
- Exceptional communication skills with the ability to synthesize complexity into narratives that resonate with executives
- High integrity, curiosity, and a proactive approach to leadership in ambiguous environments
What the job involves
- As the Senior Manager of Industry Marketing (Payments), you’ll serve as a strategic partner to Circle’s Business Development, Product Marketing, and the broader Marketing team
- You’ll help shape how we position Circle’s platform within the payments and traditional finance ecosystem, translating complex opportunities into clear, actionable narratives
- You will lead the development of research-driven insights, compelling go-to-market content, and field-enablement strategies that elevate Circle’s presence in the industry in partnership with cross functional teams
- Partnering with Business Development and Product Marketing to support messaging, positioning, and execution across the full deal lifecycle from early engagement to post-deal go-to-market
- Developing research-backed perspectives on payments trends and Circle’s unique value, working with internal and external sources to create compelling thought leadership
- Translating insights into high-impact marketing assets such as slide decks, docs, one-pagers, demo scripts, and web copy tailored to decision-makers
- Identifying and developing use cases within payments and traditional finance such as B2B payments, merchant acquiring, issuing, cross-border flows, and more
- Collaborating with Product Marketing to define the ideal customer profile (ICP) for key verticals and inform messaging strategies
- Working with Campaigns, Field, and Influencer Marketing to activate outreach to target audiences through tailored content and channel strategies
- Providing feedback loops into Product and go-to-market teams based on real-time market signals and Business Development interactions
- Contributing to the development of playbooks and repeatable go-to-market strategies by vertical
Our take
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by BlackRock, the world’s largest asset manager, and crypto exchange company Coinbase. It has been proactively preparing for possible upcoming federal regulations. With USDC circulation doubling over the last year to $60 billion, Circle is well-placed to see steady long-term growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
Civic Center, New York, NY
Articles
Leadership
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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