Senior Product and Member Marketing Manager, Chief
$175k
+ Equity
Private membership network for female executive leaders
Be an early applicant
Private membership network for female executive leaders
1001+ employees
Be an early applicant
$175k
+ Equity
1001+ employees
Company mission
Chief’s mission is to drive women to the top — and keep them there.
Role
Who you are
- You are at ease in a fast moving and ambiguous environment, and showcase excellent problem solving and communication skills
- Product marketing experience, including campaign strategy/development, messaging, segmentation, and AB/multivariate testing
- Ability to quickly connect product features and benefits with user needs and translate into value props and high-quality deliverables
- Data-driven strategies to project design, implementation and KPI management through a business impact lens
- Strategic mindset with strong analytical skills to bring complex and nuanced concepts into simple actionable tasks
- Ability to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to inform the roadmap
- Fundamental knowledge/understanding of a marketing automation tools such as Braze or Iterable and a track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
- Proven track record in building collaborative partnerships across multi-disciplinary teams, including product management, design, insights, sales, and brand marketing
- Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization
- Deep empathy for the customer (member) experience
- Highly organized self-starter, with experience of working on multiple projects simultaneously in a fast-paced multifaceted environment
- Strong team management skills with direct and indirect reports and fostering a high-performing team culture
What the job involves
- In this role, you must be an exceptional communicator, storyteller, customer advocate and have a solid vision for how to bring products to market
- You are responsible for all member engagement communications for Chief’s 10,000+ members - as well as playing a critical role in shaping the prospective member journey in our customer acquisition funnel
- You will use your market knowledge and analytical mindset to shape the product roadmap, build national and global go-to-market strategies, and organize launches
- You will also lead content and collateral creation for sales enablement
- You will also own omni-channel adoption with our mobile app and SMS
- You will lead the go-to-market member strategy and collaborate extensively with our Product, Sales, Member Success, and Marketing Operations teams in messaging, positioning, storytelling, execution, and analysis
- Own the successful launch and ongoing promotion of new products and features across the Chief product portfolio
- Develop product positioning and messaging for products and features, considering value proposition, audience needs, market landscape, and other factors
- Develop and execute go-to-market strategies and integrated marketing moments, collaborating closely with Product, Membership Sales, Marketing, Creative and other cross-functional teams
- Optimize the prospective member sales funnel - including email nurture campaigns, sales collateral, landing pages, crafting compelling stories about Chief membership
- Drive omni-channel adoption of the mobile app and SMS channels
- Build deep product & member knowledge leveraging both quantitative and qualitative insights to inform go-to-market strategies and A/B testing to optimize communications and experiences
- Manage complex projects independently, develop processes to achieve scale, and drive alignment with stakeholders
- Directly manage a Marketing Specialist, and provide guidance and direction for a team, including a Copywriter, Graphic Designer, and Campaign Operations Specialist, to execute impactful marketing campaigns
- Tackle complex, ambiguous problems with a strategic mindset and create thoughtful recommendations and action plans
- Develop ongoing product education plan for owned products and features
- Evolve Chief’s Member Communications strategy, developing member campaigns that support emerging needs and business transformation for the organization, while also driving member engagement, awareness, and participation rate
- Evaluate data to determine the effectiveness of ongoing members communications, and collaborate with Member Experience and Marketing Operations to optimize lifecycle marketing
- Oversee company-wide strategic communications calendar– setting the overall timeline for member-facing communications from cross-functional teams such as Product, Brand, Partnerships, Social Impact, Programming and more
- Partner with senior leadership in Member Experience, PR, Brand, Social Impact to ensure that member-facing collateral and communications leveraged by their teams are consistent with Chief’s internal brand and voice and drive usage of member success offerings
- Manage B2C marketing budget, thoughtfully allocating funds toward items and events that support member loyalty and retention
- Manage the planning and execution of internal events aimed at sharing large company announcements or changes with members (i.e. town halls and fireside chats), including developing associated content such as presentations and videos
Our take
Chief aims to help more businesswomen rise into positions of power with its private membership network. C-Suite, senior executives, and accomplished VPs are evaluated for membership based on seniority, professional experience, background, and impact, as well as a demonstrated history of supporting others along the way.
As of the start of 2023, 53 of the Fortune 500 companies had female CEOs - the first time ever that women have represented over 10% of this group. Women are also drastically underrepresented when it comes to leading funded startups, which is where the need for a community like Chief's comes from.
Chief's has over 20,000 members from organizations including the likes of Google, Nike, HBO, Pfizer, and Disney. It achieved unicorn status in 2021 and continues to make impressive moves such as the launch of "Chief Enterprise" for businesses looking to invest in their women leaders. That said, it has also seen its fair share of controversy over alleged discriminatory actions towards minority members, which it will need to properly address is it is to continue claiming a DEI-first mission.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$100m
SERIES B
May 2020
$15m
EARLY VC
Total funding: $140m
Company benefits
- Bonus structures
- 401K
- Stock options
- Spending allowances to support your work
- Fully funded health insurance
- Partnership with Talkiatry to support our employees
- Chief employees receive quarterly stipends to support your wellness and work from home set up where eligible
- Flexible approach to PTO, 10 paid holidays, and a 4.5-day workweek
- Generous leave arrangements, and 4 weeks of sabbatical for team members when they reach their four year anniversary
- 20 weeks of parental leave for new parents of any gender, plus we design a personalized re-boarding program that eases the transition back to work
- Work from anywhere
Company values
- We are powerful
- We are inclusive
- We are real
- We are curious
- We time travel
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Carolyn Childers
(Co-founder & CEO)Previous Operating Partner at Primary Venture Partners for 2 years and SVP of Operations at Handy HQ for 4 years.
Lindsay Kaplan
(Co-founder)Previous Social Media Manager at ELLE Magazine for 1 year and Communications Manager at Time Out North America for 2 years.
Salary benchmarks
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Diversity, Equity & Inclusion at Chief
- Employee collectives - our equitable culture is driven and supported by our ERGs, which serve our employees who identify as AAPI, Black, LBGTQIA+, and Non-American
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