Senior Product Marketing Manager, Scribd
$102.5-200.8k
Salary dependant on location in the US. Canadian Salary: $128,500 - $190,250. Eligible for a competitive equity ownership
E-book and audiobook subscription service
Job no longer available
E-book and audiobook subscription service
201-500 employees
Job no longer available
$102.5-200.8k
Salary dependant on location in the US. Canadian Salary: $128,500 - $190,250. Eligible for a competitive equity ownership
201-500 employees
Company mission
To revolutionize the way the world reads and learns.
Role
Who you are
- You are collaborative and can influence and find common ground with cross-functional partners
- You have a passion for consumer products and have experience with subscription products
- You are comfortable working in a scrappy and agile environment
- You are good at balancing strategy & execution
- You’re able to focus on the details as well thinking about the broader narrative and strategy
- You can communicate both concisely & persuasively to your cross-functional partners in both written and verbal forms
- You are quantitatively and qualitatively savvy
- You know how to interpret data and use it to inform your thinking
- 4-6 years of experience in product marketing or consumer marketing
- Have at least 2+ years as a PMM on a consumer product
- Experience in subscription products is a plus
- Has worked in a marketplace environment
- Strong desire to learn, grow, and take on new challenges
- Ability to operate autonomously in a fast-paced, changing environment
What the job involves
- Product Marketing sits at the center of Growth Product, Marketing, Partnerships, Design, User Research and Engineering. It is responsible for supporting the product to take new features to market by driving increased adoption and engagement
- Working closely with Lifecycle Marketing, Product, Design, Research, Brand Marketing, and others, you will champion the voice of our customers and drive the GTM planning & execution for our Scribd, Everand, and SlideShare product experiences
- This includes developing the positioning & messaging, identifying the target audience, and working with Product to shape the roadmap and drive the GTM strategy
- You will be responsible for planning & executing campaigns that inspire cross-functional teams and engage and educate our users about our product and features
- Develop the positioning, messaging, and go-to-market strategy for new and existing features
- Shape the product marketing strategy for our multiple brands under Scribd, including Everand, Scribd and SlideShare, by leveraging consumer insights and serving as the key strategic stakeholder between cross-functional partners such as (Product Management, Design, Research, Marketing, Comms)
- Collaborate with Product to shape the roadmap to address user needs around our product experience and retention & engagement initiatives
- Partner and coordinate with the creative, marketing and analytics to plan, execute, and measure the success of campaigns
- Perform competitive market analysis to share strategic, insight-driven recommendations by developing a deep understanding of user needs, the competitive landscape and overall industry trends
Our take
The world's biggest site for social reading and publishing, Scribd's website has over 250 million unique visitors each month and a vast content library, consisting of over 200 million audiobooks, magazines, ebooks and newspapers as well as media created by the Scribd community.
While Scribd is the largest social reading site, it is not alone in offering this kind of media. It competes against some major players, the largest of which are Amazon's Kindle and Audible offerings, but also includes the likes of BookMate and the non-profit Internet Archive. Where it stands aside is in its feature-rich reader and the sheer diversity of its library, which, thanks to partnerships with several major publishers, features numerous popular titles as well as a range of independent creators.
Further differentiating it from competitors, the company taken a firm stand on social issues, in particular the recent wave of book bannings taking place across the United States. By making the banned titles freely available it hopes to do its part in preserving literary freedom. With this tendency showing no signs of slowing down, Scribd's intervention in this area could prove to be important.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2019
$58m
LATE VC
Jan 2015
$22m
LATE VC
Total funding: $105.9m
Company benefits
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- Short-term/long-term disability plans
- 401k/RSP matching
- Tuition Reimbursement
- Learning & Development programs
- Quarterly stipend for Wellness, Connectivity & Comfort
- Mental Health support & resources
- Free subscription to Scribd + gift memberships for friends & family
- Referral Bonuses
- Book Benefit
- Sabbaticals
- Company wide events
- Team engagement budgets
- Vacation & Personal Days
- Paid Holidays (+ winter break)
- Flexible Sick Time
- Volunteer Day
- Company-wide Diversity, Equity, & Inclusion programs
Company HQ
China Basin, San Francisco, CA
Leadership
Trip Adler
(CEO)Having studied at Harvard until 2006, they co-founded Scribd in March 2017. They have worked as CEO ever since then.
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