Brand Marketing Executive, eBay
Office located in Kleinmachnow, Germany
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
Office located in Kleinmachnow, Germany
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- A proactive, self-starter attitude with a passion for creativity and high-quality execution
- Experience supporting integrated 360° marketing campaigns, with shown success in building social media content
- Confidence working with creative or media agencies, from briefing to coordinating and leading deliverables
- Strong organizational and project management skills—you thrive when running multiple projects and deadlines
- Clear and effective communication skills, with the ability to collaborate in cross-functional, fast-paced environments
- Native-level German speaker, with strong proficiency in English
What the job involves
- You’ll be joining the Brand Marketing Team in Dreilinden, working closely with colleagues across eBay and agency partners to deliver creative, social-first campaigns
- Together, we bring the Car Parts & Accessories business and eBay Live to life for our customers
- Support the eBay Germany team in delivering the arts & Accessories (P&A) brand strategy and marketing plans, with a strong focus on social media
- Provide to the development and rollout of creative campaigns across multiple channels, with social-first thinking at the core
- Take ownership of mid-funnel marketing activities and play a key role in supporting the launch and growth of eBay Live
- Partner with a variety of agencies to deliver integrated marketing plans that connect with our audiences, especially on social media
- Collaborate with internal teams to ensure marketing initiatives align with business goals, using audience and inventory insights to shape creative work
- Support research and insights projects by preparing materials, analyzing results, and sharing takeaways that inform future campaigns
- Brief and oversee the creation of engaging marketing assets for paid media campaigns, particularly tailored for social channels
- Provide additional support to the Brand & Paid Media team and chip in to the smooth running of daily marketing activities
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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